About the Role
We’re looking for a detail-oriented APAC DTC Campaign Intern to support in-app promotional campaigns that drive sales and user growth across APAC markets.
You’ll work with regional and local User Operations teams to coordinate campaign launches, track performance and improve execution.
Key Responsibilities
- Support end-to-end campaign execution, including timelines, assets, launch checks and follow-up.
- Coordinate in-app promotions such as bundles, referral and loyalty campaigns.
- Support campaign localization and rollout across APAC markets.
- Work with local teams and regional Marketing, Product, Design and BI to keep deliverables on track.
- Track campaign KPIs such as GMV, MAU, conversion, purchase frequency and repurchase.
- Use Excel and pivot tables to consolidate data and support campaign reviews.
- Gather market feedback and suggest improvements to campaign mechanics and user experience.
- Maintain campaign trackers and documentation; independently manage assigned tasks.
Requirements
- Undergraduate in Business, Marketing, Economics, Analytics or a related field.
- Strong interest in e-commerce, DTC operations, user growth and sales-driven campaigns.
- Organized, detail-oriented and proactive in following through on tasks.
- Strong communication skills and comfortable working with cross-functional teams.
- Proficient in Excel, including pivot tables, with an interest in data analysis.
- Experience in e-commerce, platform operations, retail or F&B is a plus.
- Fluent in both written and spoken English and Chinese.
Learning Opportunities
- DTC growth: Learn how in-app campaigns drive GMV, MAU and repeat purchases.
- Regional operations: Support campaign execution across APAC markets.
- Project management: Build coordination and cross-functional collaboration skills.
- Campaign analytics: Learn to track KPIs and turn data into actionable insights.
