At TechBiz Global, we are providing recruitment service to our TOP clients from our portfolio. We are currently seeking a Senior User Acquisition & Performance Marketing Manager – Mobile Apps to join one of our clients' teams. If you're looking for an exciting opportunity to grow in a innovative environment, this could be the perfect fit for you.
Responsibilities:
Own the day-to-day management and optimization of paid UA campaigns across multiple mobile acquisition channels.
Manage and scale campaigns for Android Utility Apps and Mobile Games across Tier-1, Tier-2 and global markets.
Work with major acquisition platforms and networks including Google Ads, Meta, TikTok, Mintegral, Liftoff, Taboola, DV360 and other DSPs/media partners.
Continuously test new traffic sources, publishers, DSPs, OEMs, CTV providers and performance partners.
Evaluate new channels based on traffic quality, CPI/CPA, retention, monetization and ROAS — not simply volume.
Own and develop CTV user acquisition initiatives, including identifying relevant CTV networks, DSPs and media partners.
Plan, launch and optimize CTV campaigns with clear attribution and performance measurement.
Understand the differences between mobile performance channels and CTV, including incrementality, attribution, audience targeting and creative requirements.
Identify additional emerging acquisition channels and develop structured test plans to validate their potential.
Monitor and optimize key performance metrics including CPI, CPA, ROAS, ARPU, LTV, retention and payback period.
Analyze performance by country, campaign, creative, publisher, network, device and audience.
Use mobile measurement platforms such as Singular, AppsFlyer or Adjust to evaluate campaign performance and traffic quality.
Work with data and analytics teams to identify trends, anomalies and opportunities for optimization.
Build clear performance reports and translate data into actionable decisions.
Manage significant monthly acquisition budgets and allocate spend based on performance.
Develop structured test → validate → scale processes for new channels and campaigns.
Make fast budget allocation decisions based on real-time performance and unit economics.
Negotiate with media partners and work with external traffic providers to secure competitive pricing and quality inventory.
Work closely with the creative team to develop and test high-performing video, static and UGC-style advertising creatives.
Analyze creative performance and identify the concepts, hooks and formats that drive efficient acquisition.
Provide clear feedback to creative teams based on campaign data.
Collaborate with Product and Monetization teams to improve conversion, retention and monetization.
5+ years of hands-on User Acquisition / Performance Marketing experience in mobile apps.
Strong proven experience acquiring users for Android mobile applications.
Significant experience with Utility Apps, Mobile Games or advertising-monetized mobile products.
Proven experience managing and scaling meaningful UA budgets.
Strong hands-on experience with multiple paid acquisition channels.
Experience working with Google Ads and at least 2–3 additional mobile acquisition platforms/networks.
Strong understanding of mobile attribution and MMPs such as Singular, AppsFlyer or Adjust.
Strong analytical skills and ability to make decisions based on campaign-level and user-level data.
Deep understanding of CPI, CPA, ROAS, ARPU, LTV, retention and payback.
Experience working with international markets, particularly US and other Tier-1 markets.
Strong Excel / Google Sheets skills and ability to work with large amounts of performance data.
Ability to independently identify opportunities, launch tests and scale successful campaigns.
Excellent communication and negotiation skills when working with media partners and traffic providers.
Comfortable working in a fast-paced environment where testing and execution speed are critical.
Direct experience buying CTV traffic for mobile apps.
Experience working with CTV networks, DSPs or programmatic media buying.
Experience with Utility Apps monetized primarily through advertising.
Experience with Google Ads App Campaigns and large-scale Android acquisition.
Experience with Mintegral, Liftoff, Taboola, DV360, Moloco, Kayzen or similar networks/DSPs.
Experience with OEM / pre-install / alternative distribution channels.
Experience negotiating directly with publishers, media companies and performance marketing partners.
Experience with fraud detection and traffic-quality analysis.
Experience working with ad monetization data, including AdMob, AppLovin MAX or other mediation platforms.
Experience running campaigns based on D1/D7/D30 ROAS and payback targets.
Experience building new acquisition channels from initial test through significant scale.
Job details are sourced from the employer's original posting.
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A global technology business solutions provider.