Growth Analyst - Led Generation

Hello. We’re Teya.

Teya was founded on a simple belief: local businesses deserve better.

They are the cafés, restaurants, salons, shops and entrepreneurs that bring character to our high streets, create jobs and keep communities moving. Yet for too long, financial services has made life harder for them - with clunky tools, poor support and complexity that gets in the way of running a business.

Teya exists to change that.

We’re building a financial platform for local businesses across Europe - one built around simple tools, thoughtful design and real human support. Our Members rely on us to help them run their business with confidence, and that responsibility shapes the way we work.

We move fast. We care about quality. We stay close to the detail. And we believe great performance and genuine hospitality should go hand in hand.

If you want to build meaningful products, solve real problems and make a genuine difference for local businesses, we’d love to hear from you

Your Mission

We’re looking for a Senior Paid Media Executive to own the paid lead-generation engine that

feeds our inside-sales funnel across our European markets. This is a builder role at the

intersection of paid media and data: you’ll run the acquisition campaigns, build the analytics

layer that measures them, and use that loop to drive qualified pipeline.

AI is central to how we work. We expect you to use AI to build reporting, design

measurement approaches, and speed up analysis and creative/experimentation workflows

— not as a novelty, but as a core part of how the role operates and scales.

You’ll sit close to both the platforms (Meta, Google) and the data (SQL, dashboards, funnel

reporting), and you’ll be measured on how efficiently your work turns spend into qualified

pipeline and onboarded merchants. We expect you to connect the full chain and to push the

system toward the leads that actually convert to volume and value.

Responsibilities

• Own paid lead generation across Meta and Google: campaign structure, objectives,

bidding strategy, audiences, and day-to-day optimisation, with lead generation as the

primary objective.

• Build the analytics and measurement layer, and connect spend to outcomes.

Write SQL from scratch to join campaign, CRM and onboarding data; use AI to build

reporting and design measurement approaches; and own the unit economics of

acquisition (CPL, payback, LTV/CAC, ROAS) across the full funnel, using them to drive

budget allocation decisions.

• Improve signal and integrations between data and ads platforms. Strengthen the

flow of conversion signals into Meta and Google (e.g. value-based bidding, lead

scoring, CAPI / Enhanced Conversions) and keep data and platform integrations clean

and reliable.

• Optimise the conversion path. Improve landing pages, forms and lead-capture flows,

and ensure clean lead/CRM handoff (UTM/ad-name capture, field mapping,

deduplication).

• Run experiments with rigour. Design and read A/B tests (creative, LP, bidding, lead-

scoring) with proper methodology and statistical significance — and turn the results into

decisions.

• Manage lead generation jointly with sales leaders across markets. Partner with the

different country sales leaders in the markets we operate in — aligning on lead volume

and quality targets, funnel definitions, feedback loops and priorities so acquisition and

sales stay tightly connected per market.

Requirements

• 4+ years of experience in paid ads and lead generation.

• Hands-on experience running paid acquisition campaigns (Meta, Google, Tiktok etc)

with lead generation as the objective.

• Strong SQL — comfortable writing queries from scratch and building your own analysis.

• Solid grasp of acquisition unit economics (CPL, payback, LTV/CAC, ROAS) and how to

use them for decisions.

• A strong inclination toward AI — actively using AI tools to build reporting, accelerate

analysis, and improve how you work.

• Comfort designing and interpreting A/B tests with statistical rigour.

• Clear written and verbal communication.

Nice to have

• Experience in fintech, payments, or another high-velocity inside-sales / SMB-acquisition

environment.

• Familiarity with lead scoring, value-based bidding (tROAS) and conversion APIs (CAPI /

Enhanced Conversions).

• Experience with CRM/marketing-data integrations (e.g. HubSpot, UTM/ad-name

capture, field mapping).

• Dashboarding (Looker, HTML/Chart.js, or similar) and a habit of building reusable

internal tooling.

• Experience operating across multiple markets.

The Perks

• We trust you, so we offer flexible working hours, as long it suits both you and your team;

• Physical and mental health support through our partnership with GymPass giving free access to over 1,500 gyms in the UK, 1-1 therapy, meditation sessions, digital fitness and nutrition apps;

• Our company offers extended and improved maternity and paternity leave choices, giving employees more flexibility and support;

• Cycle-to-Work Scheme;

• Health and Life Insurance;

• Pension Scheme;

• 25 days of Annual Leave (+ Bank Holidays);

• Office snacks every day;

• Friendly, comfortable and informal office environment in Central London.

Teya is proud to be an equal opportunity employer.

We are committed to creating an inclusive environment where everyone regardless of race, ethnicity, gender identity or expression, sexual orientation, age, disability, religion, or background can thrive and do their best work. We believe that a diverse team leads to better ideas, stronger outcomes, and a more supportive workplace for all.

If you require any reasonable adjustments at any stage of the recruitment process whether for interviews, assessments, or other parts of the application—we encourage you to let us know. We are committed to ensuring that every candidate has a fair and accessible experience with us.