Overview
Establish and maintain cooperative relationships within The Salvation Army and with representatives of community, health institutions, and public interest groups. Focus on the growth of client base and expansion of the Essential Community Solutions (ECS) Program through connection with and referrals from those who service the Medicaid insured population including direct referrals from provider and coordination of services. Understand our agency’s strategic goals, align marketing and outreach strategies supportive of those goals. Ability to work independently and collaborate with administrative team.
Responsibilities
- Educate community providers and community interest groups on various programs and work of The Salvation Army when participating in networking meetings, conferences, and committees.
- Establish and maintain cooperative relationships with representatives of The Salvation Army, the community, health institutions, and public interest groups.
- Attend key meetings and conferences as an employee of The Salvation Army ECS Program.
- Create targeted marketing plans and outreach strategies to support growth and sustainability to include linkages and partnerships including direct referrals and coordination of services.
- Create outreach and promotional materials.
- Monitor and cultivate existing relationships with providers to promote long-term partnerships.
- Promote The Salvation Army, ECS and Health Care Management through speaking engagements and presentations.
- Identify trends and opportunities for consideration.
- Prepare weekly reports on outreach and marketing activities including statistical data.
- Participate in professional development, specifically, mandatory internal and external training courses and committees.
- Supervise outreach activities and track intakes through engagement with assigned Care Manager Supervisors.
- Manage top down, direct, and bottom-up referrals in collaboration with Care Manager Supervisors toward successful enrollments.
Opioid Overdose Prevention Program (OOPP):
- Oversee the OOPP program at ECS and report to Program Director monthly to ensure compliance with DOHMH.
- Ensure that staff dispensing kits are TOD, AED, and harm reduction trained.
- Pack naloxone kids (ensuring all bags have all items needed: gloves, blue cards, The Salvation Army GNY barcode cards, 2 naloxone nasal sprays).
- Dispense kits to the community within the zip codes we are to dispense in.
- Ensure accurate reporting is done for the dispensed kits in a timely manner.
- Pick up kits from DHQ when needed.
- Participate in or create OOPP related events in an effort to dispense kits and promote the objective of the program.
- Perform any other OOPP related tasks based on program development and DOHMH compliance.
Qualifications
- Master’s or Bachelor’s degree in Public Relations, Marketing, Human Services, or a related field with qualifying experience considered.
- Bilingual Spanish/English preferred.
- Familiarity and skill with the tools of marketing and outreach including market research and sales strategies; strong, effective oral and written communicator; teamwork skills; initiative; creativity; management and or organizational skills; computer skills.
- Ability to lead in an environment of constant change and to work collaboratively with other professionals.
- Able to work 35 hours per week, Monday through Friday during normal business hours, or as needed to carry out the job responsibilities.
