DEPARTMENT: Development
POSITION TITLE: Social Media & Digital Marketing Specialist
SUPERVISOR: Director of Marketing & Communications
FLSA STATUS: Exempt, Full Time
Annual salary: $45,000
Description: The Social Media & Digital Marketing Specialist manages The Salvation Army’s interactions with the public through implementing content strategies on social media platforms. The Social Media & Digital Marketing Specialist will represent the Hawaiian and Pacific Islands Division by increasing it's social media presence. This position will run organic and paid advertising campaigns and drive engagement by creating original and various forms of visual and impactful content. The Social Media & Digital Marketing Specialist will be able to engage influencers and manage our online community by responding to comments across platforms.
RESPONSIBILITIES:
Online Community Management
- Day-to-day management of social media communities, moderate and manage chatter and conversations; identify and pacify negative sentiment and comments when possible
- Work with individuals and teams across the organization to coordinate appropriate responses to conversations, especially during crises
- Exponentially increase the size and engagement of our social media community
- Generate proactive user engagement of TSA influencers and journalists; build bridges through users, especially on blogs; increase the size of and nurture that community to amplify fundraising efforts
- Establish and manage new social profiles, as well as assisting corps/programs in managing theirs
Content Development
- Maintains and monitors TSA’s social media digital presence across platforms
- Manage social media communications calendar and syndication schedules, with content from contributors throughout the division and territory
- Curate and create content, including copy writing, content sourcing, and aggregation, work with other departments on all aspects, as needed
- Develop content production schedule, using networking tool such as Hootsuite; develop processes and workflows to maximize content output with available resources
- Conduct an audit of existing social media presences
- Integrate social media efforts with those in web and digital media, media relations, marketing, fundraising, and more
- Stay up to date with latest social media best practices and technologies
Brand Building
- Properly brand existing and new profiles in all main social networks (Facebook, LinkedIn, Instagram, etc.)
- Find and manage all auto-generated profiles and directory entries, claim where possible, and supply correct identifying information and branding, particularly on location-based social networks (e.g., Yelp, Foursquare, Google, etc.)
- Work closely with territorial and divisional headquarters to build the brand in the social and digital media space
- Attend relevant community events, corps events. Visit corps sites and take photos and conduct interviews
Reporting and Analytics
- Produce and manage reporting and analytics of all social media activity, including weekly, monthly and quarterly reports
- Identify trends and relay learnings back to the team to help guide content, marketing and fundraising strategy
- Measures the success of social media campaigns, deliver regular updates to directors concerning traffic and conversion of visitors
This position will also support the Donor Data Management Director during the holiday season by assisting with data and donation processing.
QUALIFICATIONS:
- Have a bachelor's degree in marketing, Communications, or a relevant field
- Proven work experience in social media
- Able to work with and develop a marketing plan.
- Ability to develop the right voice for each social media platform.
- Proven ability to build social media communities.
- Understanding of graphic design principles and photography
- Hands on experience in content management
- Excellent copywriting and communication skills
- Solid knowledge of SEO, keyword research and Google Analytics
- Analytical and multitasking skills
- Knowledge of database maintenance preferred.
- Capable of maintaining a high level of integrity and confidentiality
- Must be a team player, take initiative, and be flexible in assisting others to the best of their ability to ensure an accurate work product
- Reliable, dependable, and adaptable
- Be able to work with all ethnic and socio-economic populations and personalities
- Make a commitment to abide by Salvation Army Policies and Procedures
- Ability to think independently and resolve problems
- Ability to work in a fast-paced environment
- Ability to manage multiple projects to completion on a timely basis
- Ability to research information
- Working knowledge of diverse software applications and ability to use new software programs and databases with basic training
- Must maintain a courteous and cooperative manner with all external and internal clients and always demonstrate respect and a positive attitude toward them during the assigned workday
Equal Opportunity Employer. Minorities/Women/Veterans/Disabled
