Director of Sales

Overview:

The Director of Sales Central Region is a key executive role responsible for driving revenue growth, developing sales strategies, and leading a high-performing sales team. This role combines strategic planning, market analysis, team leadership, and operational oversight to expand Urban Farmer’s presence across all channels. The ideal candidate is a visionary sales leader with experience in food manufacturing or CPG, capable of building long-term customer relationships while executing measurable growth initiatives.

Key Responsibilities:

Sales Strategy & Revenue Growth

• Develop and execute comprehensive sales strategies that drive revenue, market share, and profitability across all channels.
• Identify new markets, distribution channels, and business opportunities to expand Urban Farmer’s footprint regionally and nationally.
• Set sales targets, establish KPIs, and monitor performance metrics to ensure the team meets or exceeds goals.
• Analyze market trends, competitor activity, and customer needs to inform product positioning and sales initiatives.
• Collaborate with marketing to optimize promotions, product launches, and customer engagement campaigns.

Leadership & Team Development

• Lead, mentor, and develop a team of sales managers, representatives, and account executives, fostering a culture of accountability, collaboration, and continuous improvement.
• Recruit, train, and retain top sales talent, creating career development plans to support team growth and succession planning.
• Conduct regular performance reviews, coaching sessions, and team meetings to align on priorities and drive results.
• Promote cross-functional collaboration with operations, production, supply chain, and QA teams to ensure sales goals are supported by operational capabilities.

Customer Relationship Management

• Establish and maintain strong relationships with key customers, distributors, retailers, and strategic partners.
• Negotiate major contracts, pricing agreements, and promotional programs to maximize profitability.
• Monitor customer satisfaction and resolve escalated issues to maintain long-term relationships.

Forecasting, Reporting & Analytics

• Prepare accurate sales forecasts, budgets, and revenue projections.
• Provide regular reporting to executive leadership on sales performance, market trends, and business opportunities.
• Utilize CRM systems and data analytics tools to track pipeline, identify risks, and optimize sales performance.

Compliance & Brand Leadership

• Ensure all sales activities comply with company policies, ethical standards, and food safety regulations.
• Represent Urban Farmer professionally in industry events, trade shows, and customer meetings to strengthen brand presence.

Qualification Requirements:

• Bachelor’s degree in Business, Marketing, Sales, or related field; MBA preferred.
• 8–12+ years of progressive sales experience, including leadership experience in food manufacturing, CPG, or related industry.
• Demonstrated ability to develop and execute successful sales strategies and achieve revenue growth.
• Proven track record of managing high-performing sales teams and fostering talent development.
• Strong business acumen, negotiation, and relationship-building skills.
• Strategic thinker with data-driven decision-making capabilities.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency in CRM systems (e.g., Salesforce) and Microsoft Office Suite.
• Ability to travel for customer visits, trade shows, and company events as required.