Position Summary:
The Senior Art Director – CGI leads the creative vision and execution of CGI content across client campaigns, ensuring exceptional visual quality, brand consistency, and production excellence. Working within HOME, Wellcom's AI-enabled production ecosystem, this role partners with creative, production, technology, and client teams to develop innovative CGI solutions that blend artistic direction with emerging technologies.
As a senior creative leader, you will oversee the development of high-impact visual assets, mentor CGI artists, and help shape the evolution of AI-enhanced creative workflows. You will ensure that technology supports—not replaces—creative excellence while driving innovation across the production pipeline.
Key Responsibilities:
- Lead the creative direction for CGI projects from concept through final delivery.
- Define the visual style, quality standards, and creative vision for digital content across a variety of client accounts.
- Collaborate with Creative Directors, Account Teams, Production, and AI Developers to deliver innovative, client-focused solutions.
- Provide art direction and mentorship to CGI artists across modeling, texturing, lighting, rendering, and compositing.
- Review creative work throughout production, providing clear and constructive feedback to ensure the highest standards of quality.
- Partner with HOME development teams to evaluate AI-enabled creative tools and identify opportunities to enhance CGI workflows.
- Ensure consistency with client brand guidelines while encouraging creative innovation.
- Balance creative excellence with production efficiency, timelines, and business objectives.
- Present creative concepts and visual solutions to internal stakeholders and clients.
- Stay informed on emerging CGI technologies, rendering techniques, and AI advancements that can strengthen creative production.
Required Qualifications:
- Bachelor's degree in Graphic Design, Digital Arts, Computer Graphics, Animation, or equivalent professional experience.
- 8+ years of experience in CGI, digital design, advertising, or creative production.
- Proven experience leading creative teams and delivering large-scale CGI projects.
- Strong portfolio demonstrating exceptional art direction and photorealistic CGI work.
- Deep understanding of composition, lighting, color theory, typography, and visual storytelling.
- Excellent leadership, communication, and presentation skills.
- Ability to manage multiple projects in a fast-paced production environment.
Preferred Qualifications:
- Experience within advertising agencies, creative production studios, or retail and e-commerce production environments.
- Familiarity with AI-assisted creative workflows and emerging generative AI technologies.
- Experience collaborating with production, technology, and software development teams.
- Knowledge of virtual production, real-time rendering, or interactive media.
- Experience mentoring multidisciplinary creative teams.
- Understanding of production pipeline optimization and workflow automation.
Technical Skills:
Creative & CGI
- Autodesk Maya
- Blender
- Cinema 4D
- 3ds Max
- Adobe Creative Cloud
- Substance 3D Suite
Rendering & Visualization
- Arnold
- V-Ray
- Redshift
- Unreal Engine
- Physically Based Rendering (PBR)
- HDRI Lighting
Production & Collaboration
- Creative direction
- Art direction
- Creative reviews
- Production workflows
- Brand systems
- Digital asset management
Emerging Technologies
- AI-assisted creative workflows
- Prompt engineering (preferred)
- Workflow automation
- Familiarity with HOME AI tools and production technologies
Success in This Role:
A successful Senior Art Director – CGI will:
- Deliver world-class CGI that elevates client brands and creative campaigns.
- Inspire and mentor creative teams while fostering collaboration across disciplines.
- Balance artistic excellence with production efficiency and scalability.
- Identify opportunities to integrate AI into CGI workflows while preserving creative integrity.
- Help shape the future of HOME by championing innovation, quality, and continuous improvement across AI-enabled creative production.
