Summary of the role
The legal industry is in the middle of its most consequential technology shift in a generation. Generative AI is rewriting how lawyers research, draft, and advise, and the firms that get this right will define the next decade of legal practice. Thomson Reuters sits at the center of that shift.
This role leads the content engine behind that strategy. You'll set the editorial agenda for our Legal Professionals business, shape how the market understands the future of legal work, and build the content programs that drive demand for CoCounsel, Westlaw, Practical Law, HighQ, and Noetica.
You'll report to the VP of Revenue Marketing - Legal and Government, and partner closely with Brand, Product Marketing, Thomson Reuters Institute, Communications, Product, and Sales leadership. You'll lead a team of writers, strategists, and producers.
About the Role
What you'll own
Editorial strategy. The themes, narratives, and point of view we bring to market across the Legal Professionals portfolio, grounded in deep customer understanding, commercial priorities, and a clear competitive read.
Content that drives pipeline. Organic search and SEO, demand generation content for nurture and conversion, sales enablement, and integrated content for launches and campaigns.
The content operating model. Editorial calendar, production workflows, distribution across paid, owned, earned, and partner channels, and the measurement framework that ties content to business outcomes.
Team and partner network. A high-performing team of content leaders, writers, and producers, extending via relationships with our internal Studio, agency, and contributor network.
Outcomes you'll drive in year one
A defined editorial point of view that's recognized in the market, measured through share of voice
Measurable lift in organic traffic and content-influenced pipeline across the Legal Professionals portfolio.
A content team and operating model that scales with the business, including a clear bar for AI-assisted production that protects voice, accuracy, and authority.
About You
7+ years in content strategy and editorial leadership at a B2B SaaS, professional services, or media company, with 3+ years leading and scaling a team.
A track record of building original content programs that moved a market, not just produced volume. You can point to specific franchises and what they earned the business.
Strong editorial judgment. You can read a draft, name what's wrong with it, and rewrite the lede yourself when needed.
Fluency with AI content tools and a clear point of view on how to use them without flattening voice or eroding accuracy.
Comfort working with senior executives, including extracting their point of view, ghostwriting at their level, and pushing back when needed.
Fluency with content performance data and marketing analytics. You manage to numbers without losing the craft.
Familiarity with the modern content stack: CMS, content operations platforms (Workfront, Contently, Writer), SEO and analytics tools, and AI-assisted production.
Experience in legal, regulated, or professional services markets is a strong plus. If you don't have it, you've moved into a complex vertical before and gotten smart fast.
#LI-TV1
What’s in it For You?
About Us
Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.
We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.
As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.
Thomson Reuters makes reasonable accommodations for applicants with disabilities, including veterans with disabilities, and for sincerely held religious beliefs in accordance with applicable law. If you reside in the United States and require an accommodation in the recruiting process, you may contact our Human Resources Department at [email protected]. Disability accommodations in the recruiting process may include things like a sign language interpreter, making interview rooms accessible, providing assistive technology, or other relevant accommodations. Please note this email is not intended for general recruitment questions and we will promptly respond to inquiries regarding accommodations. More information on requesting an accommodation here.
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More information about Thomson Reuters can be found on thomsonreuters.com
Job details are sourced from the employer's original posting.
Open job postingAbout the company
Thomson Reuters is a global provider of business information services. They provide professionals with the information, expertise, and tools they need to make informed decisions.