Summary of the role the Role
This role builds and leads the marketing function behind our self-service growth: acquisition, trial-to-paid conversion, and lifecycle expansion for small legal firms and solo practitioners. You own the marketing motion end to end — content, campaign and customer-journey strategy, lifecycle — and you're accountable for the overall PLG outcome, delivered through a tight partnership with the digital lead who owns the web, commerce, and product-surface experience. You'll lead a small, senior team and run the engine as an AI-human hybrid, with agents carrying production and lifecycle mechanics under your team's direction.
About the Role
The self-service growth outcome — self-serve revenue growth and the CAC, LTV, and conversion efficiency behind it — as the single accountable owner of the PLG motion end to end.
Content and campaign strategy, and the definition of the customer motions and journeys that drive self-serve acquisition, conversion, and expansion.
Lifecycle and growth marketing: usage-triggered nurture and expansion delivered via email, in-product, paid media, performance marketing, and digital channels.
Activation and funnel measurement — the activation definition, propensity and journey modeling, and the product-qualified-lead (PQL) signal — in partnership with data science and analytics and the shared CDP.
Team leadership: hire, develop, and lead a small, senior team spanning self-service acquisition, growth, and lifecycle, and experimentation — and set the goals and methodology the AI-human hybrid model runs within.
About You
10+ years in growth or product-led growth marketing, with direct ownership of a self-service revenue or conversion number — you've built or scaled a PLG motion, not supervised one from across the table.
5+ years leading and scaling marketing teams, with a track record of developing senior talent.
Deep strength in content strategy, lifecycle and email marketing, and customer-journey design
Familiarity and comfort in collaborating closely with central paid media and performance marketing teams
Fluency in CAC and LTV economics, funnel conversion, and lifecycle marketing.
Familiarity with PLG instrumentation and decision science: activation events, PQL modeling, funnel analytics, and experimentation design.
Working knowledge of the self-serve commercial stack — free trial vs. freemium, monthly / pay-as-you-go pricing, edition-ladder packaging, and self-serve checkout.
Proven ability to drive a shared outcome across partners you don't control — digital strategy, media, product, commerce, and data science — orchestrating one connected customer journey.
Experience marketing to considered, security-sensitive B2B buyers; legal, professional services, or another trust-driven category preferred.
Experience with the AI-human hybrid operating model: agents carrying production and lifecycle mechanics under human direction, with senior judgment reserved for strategy and quality.
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What’s in it For You?
About Us
Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.
We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.
As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.
Thomson Reuters makes reasonable accommodations for applicants with disabilities, including veterans with disabilities, and for sincerely held religious beliefs in accordance with applicable law. If you reside in the United States and require an accommodation in the recruiting process, you may contact our Human Resources Department at [email protected]. Disability accommodations in the recruiting process may include things like a sign language interpreter, making interview rooms accessible, providing assistive technology, or other relevant accommodations. Please note this email is not intended for general recruitment questions and we will promptly respond to inquiries regarding accommodations. More information on requesting an accommodation here.
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Job details are sourced from the employer's original posting.
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Thomson Reuters is a global provider of business information services. They provide professionals with the information, expertise, and tools they need to make informed decisions.