The Sr. Director, Content – Flag Football will lead the development and execution of the content strategy for Flag Football, building a compelling and differentiated voice for a new professional sports property. This leader will oversee content across all owned and operated platforms, external social and digital channels, editorial programming, short-form and long-form storytelling, and strategic content partnerships.
Working cross-functionally with Marketing, Communications, Partnerships, Broadcast, Product, and League Operations, this individual will establish a consistent narrative that drives fan awareness, engagement, and affinity leading into launch and beyond. The role requires a strategic thinker and hands-on content leader who can shape vision, create meaningful stories, build content ecosystems, and measure performance across all channels.
Responsibilities:
Content Strategy & Editorial Leadership
- Define and execute the content vision, strategy, and editorial direction for Pro Flag, shaping how the league engages and grows its audience across all digital platforms
- Establish the league's voice, storytelling framework, and content pillars to create a distinct and compelling fan experience
- Ensure a cohesive narrative is consistently represented across owned, operated, and external channels
Content Development & Distribution
- Lead the creation, production, and distribution of short-form, long-form, editorial, video, and social content across all fan-facing platforms
- Oversee content planning and execution across owned and operated channels, including the website, app, and other digital properties, as well as external platforms such as Instagram, TikTok, YouTube, X, Facebook, and emerging social channels
- Build and maintain an integrated content calendar aligned with key business initiatives, league milestones, competitions, and launch plans
Partnerships & Cross-Functional Integration
- Build a consistent, integrated narrative across league, athlete, sponsor, media, and broadcast touchpoints
- Partner closely with Marketing, Communications, Partnerships, Product, Broadcast, and League leadership to ensure content supports strategic business objectives
- Lead relationships with agencies, production companies, creators, influencers, media partners, and other external collaborators to expand reach and elevate storytelling
Audience Growth & Performance
- Develop audience growth strategies that drive awareness, engagement, and fan affinity across all content channels
- Establish success metrics, reporting frameworks, and performance benchmarks to measure content effectiveness and business impact
- Leverage audience insights, platform analytics, and market trends to continuously refine strategy and optimize performance
Team Leadership
- Build, lead, and inspire a high-performing content function capable of delivering best-in-class storytelling across multiple platforms and formats
- Foster a culture of creativity, collaboration, accountability, and innovation while managing internal teams and external partners
