- Conceive and execute multi-channel marketing strategies, campaigns and programs
- Drive content marketing, including the strategy, authoring and production of compelling marketing deliverables, brand positioning and messaging, website content and videos
- Assess, manage, and maintain partner relationships in alignment with marketing strategies
- Communicate marketing plans and manage successful execution, working with cross functional teams
- Measure the results of campaigns compared to project spend and adjust strategies as needed
- Develop and drive lead generation efforts to build the sales funnel
- Work within the existing marketing framework and continually offer and implement improvements
- Gather, analyze, and utilize research on market trends, digital marketing strategies and the competition
- Develop requirements for enhanced Marketing and Sales Information Systems
- Drive the development of Sales presentations, Sales tools, and enhance Sales group training
- Measure, analyze, and report on Marketing department performance
- Understand competitors' product and pricing strategies
- Contribute to the development of Marketing staff
- Undergraduate Degree in Communications, Marketing, or Business, Master's degree preferred
- Strong content marketing, authoring and editorial skills
- Minimum of five years of professional Marketing experience
- Enterprise Software industry experience with a passion for visual technologies
- Management experience
- Experience in the data visualization space, preferred
- Experience with website and Blog authoring tools
- Strong analytical and project management skills, with proven ability to oversee projects from origin to execution
- Strong attention to detail with good organizational skills
- Excellent oral and written communication skills and a confident and dynamic personality
- Self-starter, with a hands-on approach towards work
- Brings energy, enthusiasm, and a positive attitude to the job
All your information will be kept confidential according to EEO guidelines.
