What are you going to do as Field Marketing Manager?
The marketing leader of your territory – you own the regional GTM plan end to end, in true partnership with your regional Sales leader, and you’re accountable for the pipeline that plan is built to deliver.
- Lead the Sales & Marketing relationship for your region: pipeline and forecasting calls, co-owned funnel metrics, agreement on what a qualified lead looks like
- Own lead, MQL, SQL, and pipeline targets for your region, tracked by new logo vs. upsell
- Run the quarterly work-back process with your Sales leader: turn the bookings target into a pipeline plan and close the gap
- Build the full-year regional GTM plan bottom-up, combining global direction with local market knowledge and pipeline targets
- Adjust the plan quarterly as a living document; decide which programs and events are worth your region’s time within budget
- Localise global campaign briefs and GTM launches for your region’s ICP, language, and buyer personas
- Select and run regional events, executive dinners, webinars, and shows with a clear activation playbook and meeting targets
- Own post-event follow-up so no lead in your region goes cold; feed field intelligence back to Demand Gen and Content
What you’ll own
- The regional field marketing plan and calendar in full
- Program and event selection, budget, and execution for your territory
- Regional pipeline and funnel metrics, jointly with your Sales leader
What success looks like (in the first 6-12 months)
- Your region’s GTM plan is built, aligned with Sales, and generating the pipeline it was designed to
- Sales leadership sees you as a co-owner of the number, not a support function
- Your events and campaigns clearly outperform a generic global rollout
Are you our new Field Marketing Manager?
Required experience & strengths
- Proven experience in field marketing, events, or integrated demand gen, ideally multi-region
- Experience in B2B SaaS; track record building and managing a full event portfolio
- Confident operating rhythm: planning, prioritization, and stakeholder management
- Comfortable owning a number alongside Sales, not just reporting on activity
Additional benefits:
- Contributing to an international, growing company.
- 10 to Grow: you get 10% of your gross full-time salary and 10% of your contractual working time to spend freely on your personal development.
- Energy left? Use 2.5% of your time for volunteer work.
- Above all, be yourself! Diversity, inclusivity and social responsibility are of paramount importance to us.
Want to know more? Read our blog about all the benefits of this job.
