Campaign Performance Analyst

The Campaign Performance Analyst is responsible for deepening the organization's understanding of its guests and translating those insights into messaging that resonates and drives results. Working primarily within the marketing technology stack, this role evaluates customer data from the Snowflake warehouse and connects it to marketing, personalization, and analytics tools, building customer segments that reveal what drives return visits and higher check totals. The role also analyzes performance across email, push, and RCS messaging—assessing both content effectiveness and deliverability—by tracking open, bounce, and click-through rates, flagging failing domains, and partnering with sending and receiving partners to maintain strong deliverability.

Identify customer attributes and patterns that correlate with return visit frequency, increased check totals, and overall lifetime value. Turn campaign, segment, and deliverability analysis into concrete recommendations for message targeting, content, timing, and channel selection.

Analyze email and messaging campaign performance (opens, clicks, conversions) by customer segment to identify which messages, offers, and content resonate with which types of customers.

Track open, bounce, and click-through rates across email, push, and RCS messaging, and flag underperforming campaigns or segments

Monitor deliverability health across channels, identify failing or at-risk sending domains, and investigate root causes. Work directly with sending partners (ESP/messaging vendors) and receiving partners (mailbox providers, carriers) to resolve deliverability issues and maintain sender reputation

Set up and monitor syncs from Hightouch to downstream destinations (e.g., email/push/RCS platforms, ad platforms, CRM)

Present findings and recommendations to marketing and business stakeholders in clear, actionable terms

BENEFITS

Free Play & 1/2 price food! Health, dental, vision, 401(k) team member match, free mental well-being platform – and that’s just for starters for those who qualify. View team member benefits here.

ADA
The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.
EEO Statement
Topgolf is a global sports and entertainment community and is committed to equal opportunity and is firmly committed to preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status) in its application and hiring processes and in its employment decisions.  As an affirmative action employer, Topgolf also takes steps to prevent retaliation and to create a respectful, equitable and inclusive environment for our Guests, Associates, business partners, vendors, and the communities we serve.
Topgolf is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.
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