OVERVIEW
The Product Marketing Lead will own the narrative that connects our products and services to the market — crafting positioning, messaging, and go-to-market strategies that drive real impact. This role sits at the intersection of product, sales, and marketing, translating complex features into compelling value stories that resonate with target audiences. Your experience spans across Product Marketing, Performance Marketing, SEO, CRM and Campaign Management — someone who brings both a creative mind and an execution-first mindset. You'll work closely with cross-functional teams to shape product adoption, enable sales conversations, and establish clear market differentiation across all offerings.
Note: This is an independent contributor role. You’ll own the complete charter — from strategy and planning to hands-on execution and delivery.
DESCRIPTION
Define product positioning, messaging frameworks, and differentiation strategies across all products and services.
Lead end-to-end go-to-market planning for launches and feature releases, collaborating with product and sales teams.
Develop customer insights through ICP research, persona mapping, and feedback loops to inform marketing strategy.
Create compelling product narratives for campaigns, website content, sales decks, and customer-facing materials.
Build competitive intelligence systems to track market trends, competitor positioning, and emerging opportunities.
Develop sales enablement materials including battle cards, pitch decks, case studies, and objection-handling guides.
Plan and execute multi-channel marketing campaigns with performance marketing rigor, optimizing for adoption and pipeline.
Drive SEO strategy and content optimization to improve organic visibility for product pages and campaigns.
Conduct win/loss analysis and synthesize market feedback to refine messaging and inform product roadmap.
Track GTM performance through adoption metrics, engagement rates, and lead quality, iterating based on results.
REQUIRED SKILLS
Product positioning, messaging architecture, and differentiation strategy.
Go-to-market strategy and launch execution.
Performance marketing and multi-channel campaign management.
SEO strategy and content optimization.
Competitive intelligence and market analysis.
Sales enablement and collateral development.
Customer research, segmentation, and ICP development.
Pricing and packaging strategy.
Creative problem-solving with strong execution mindset.
REQUIRED EXPERIENCE & QUALIFICATIONS
Bachelor’s degree or relevant equivalent experience.
5–7 years of experience in product marketing, preferably in B2B SaaS or tech-driven environments.
Job details are sourced from the employer's original posting.
Open job postingAbout the company
For over 20 years, TransPerfect has provided comprehensive language and technology solutions to help our clients communicate and conduct business more effectively in a global marketplace. Equipped with a quality management system certified to both the ISO 9001:2008 and EN 15038:2006 standards, TransPerfect provides a full array of language and business support services, including translation, interpretation, multicultural marketing, website globalization, subtitling, voiceovers, staffing services, multicultural marketing, training and learning, and legal support services. TransPerfect also offers a suite of cutting edge technologies that significantly reduce costs and improve consistency throughout the translation process, making TransPerfect the vendor of choice for the world's leading multinationals. With annual revenues of over $470 million, TransPerfect is the world's largest privately held provider of language services and technology solutions. From offices in more than 85 cities on six continents, TransPerfect offers a full range of services in 170+ languages to clients worldwide. With an unparalleled commitment to quality and client service, TransPerfect is fully ISO 9001 and EN 15038 certified. TransPerfect has global headquarters in New York, with regional headquarters in London and Hong Kong. TransPerfect offers a comprehensive benefits package including: medical, dental, vision, 401k, paid time-off, company sponsored life insurance, short term and long term disability, flexible spending account options, and a pro-active and accessible HR department that focuses on the staff's health and happiness.