Role Overview
The Senior Key Account Manager is responsible for managing and expanding relationships with the company’s most strategic clients.
This role ensures client satisfaction, drives revenue growth, and aligns account strategies with organizational objectives. The position requires strong leadership, strategic thinking, and collaboration across teams to deliver tailored solutions and achieve business goals.
Key Responsibilities
Client Relationship Management
- Build and maintain long-term, trusted relationships with key clients.
- Enhance customer loyalty through proactive engagement and professional rapport.
- Serve as the primary point of contact for strategic accounts.
Strategic Planning & Business Growth
- Develop and implement annual sales plans, outlining revenue, market share, and cost objectives.
- Identify upselling and cross-selling opportunities to maximize account value.
- Play an integral role in new business pitches and oversee effective onboarding of new clients.
- Drive quarterly and monthly strategic planning processes with internal teams.
Sales & Revenue Management
- Achieve assigned sales targets within designated strategic accounts.
- Identify new business opportunities within existing accounts to drive revenue growth.
- Discuss and finalize product portfolio and pricing strategies with the President – Sales & Marketing.
- Ensure business plans align with top management expectations and planned budgets.
Market & Performance Analysis
- Stay informed about industry trends, competitor activities, and market requirements.
- Track account performance and provide regular updates to stakeholders.
- Validate assumptions and business plans (sales forecasts and budgets) prepared by regional managers.
Operational Excellence
- Coordinate with internal teams to ensure timely and successful delivery of solutions.
- Manage service levels for key customers according to defined SOPs.
- Maintain a database of key customers and ensure accurate records.
- Monitor credit and outstanding balances, keeping control over credit periods through ageing analysis.
Customer Satisfaction & Problem-Solving
- Address client concerns promptly and effectively to maintain trust.
- Ensure high levels of customer satisfaction through consistent service delivery.
- Resolve issues collaboratively with internal teams to protect client relationships.
Qualifications & Skills
- Proven experience in key account management, sales, or business development.
- Strong negotiation, communication, and relationship-building skills.
- Strategic thinker with ability to translate business objectives into actionable plans.
- Proficiency in market analysis, forecasting, and financial planning.
- Ability to collaborate across functions and lead cross-functional initiatives.
