Sales Development Representative

ROLE OVERVIEW

The Sales Development Representative (SDR) is the frontline of the NavPro outbound sales team. SDRs are responsible for generating qualified leads, booking product demonstrations, and delivering consistent pipeline volume to support Account Executives in closing new NavPro subscriptions. The SDR role is a high-activity, performance-driven position with clear daily and monthly KPI targets.

KEY RESPONSIBILITIES

Lead Generation & Outbound Prospecting

• Execute high-volume outbound calls (minimum 180–200 dials per day) to trucking owneroperators and fleet managers
• Identify and qualify prospects based on fleet size (3–100 trucks segments)
• Utilize dialer software and CRM (HubSpot) to log all call activities and outcomes accurately
• Follow approved call scripts while adapting to prospect objections and responses Demo Booking & Pipeline Generation
• Schedule qualified product demonstrations for Account Executives (target: 70%+ show rate)
• Meet or exceed monthly demo booking quota assigned by the SDR Lead
• Ensure all demo appointments are confirmed and documented in HubSpot prior to handoff
• Achieve a minimum conversation rate of 15% against total dials CRM & Reporting
• Log all call dispositions correctly in HubSpot in real time during shift
• Maintain data integrity across all prospect records — no blank or mislabeled field
• Submit daily EOD activity summaries to SDR Lead as required
• Participate in weekly team reviews and individual coaching session

Collaboration & Team Culture

• Align with AE team leads on prospect segment routing (3–100 Trucks)
• Participate in product training sessions led by the Sales Trainer
• Contribute positively to team culture and support peer accountability