A Series B healthcare AI company is seeking a Director of Customer Marketing & Community to build its customer advocacy function from the ground up. You will turn customer outcomes into stories, relationships, and programs that support growth across the go-to-market team.
Build and launch a Customer Advisory Board, including member recruitment, charter development, and initial engagements.
Create a customer reference program and a steady cadence for producing case studies, testimonials, and video content.
Develop a customer speaker bureau and prepare customers for events, webinars, and media opportunities.
Bring customer proof points into the website, sales materials, account-based marketing campaigns, and executive communications.
Establish reporting to measure program impact, including pipeline contribution, references delivered, stories published, and community engagement.
Seven to ten years of experience in B2B customer marketing, advocacy, or product marketing.
Experience building customer advocacy or reference programs from the ground up, including creating or revamping a Customer Advisory Board.
Background in healthcare, healthtech, or another regulated industry, with experience engaging executive audiences.
Enterprise B2B experience and familiarity with CRM, marketing automation, and content management tools such as Salesforce.
Strong program-building, customer relationship, storytelling, and measurement skills.
Annual salary range: $180,000 to $200,000 USD. Visa sponsorship is available.
Remote within the United States. Primary location: San Francisco, California.
Job details are sourced from the employer's original posting.
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