Build the demand generation engine for a fast-growing AI company serving the logistics sector. You will partner with sales, marketing, and product teams to turn product advancements into effective go-to-market programs and help generate qualified enterprise pipeline.
Build and optimize demand generation channels from the ground up to grow top-of-funnel leads and enterprise pipeline.
Own marketing operations, including attribution, automation, lead routing, segmentation, and funnel reporting.
Work with sales and product teams to shape messaging around AI and logistics workflow capabilities.
Test and scale paid acquisition, email nurture, website conversion, account-based marketing, SEO, answer engine optimization, and emerging channels.
Manage agencies, contractors, and specialist partners where external expertise can accelerate results.
Three to five years of experience in growth marketing, demand generation, digital marketing, or a related role.
Experience at an early-stage or rapidly growing software or SaaS company, with exposure to enterprise technology and sales-led buying processes.
Experience building a marketing channel or demand generation program from zero to one.
Understanding of funnel and revenue metrics, including MQLs, SQLs, and pipeline conversion.
Hands-on experience across channels such as paid digital, email, website, and content, plus marketing automation, attribution, CRM reporting, and website tracking.
A degree and demonstrated strength in at least one growth channel or marketing skill.
Salary range: $140,000 to $200,000 annually. Visa sponsorship is not available.
On-site in New York, New York.
Job details are sourced from the employer's original posting.
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