Responsible for managing affiliate and creator activities across TikTok Shop and Shopee, while supporting CRM setup, customer data development, performance tracking, and repeat-purchase measurement.
Key Responsibilities
Affiliate Management
- Recruit, onboard, and manage affiliates and creators across TikTok Shop and Shopee.
- Build and maintain an active affiliate and creator pool aligned with brand and campaign objectives.
- Coordinate product seeding, campaign briefs, commission schemes, and promotional mechanics.
- Monitor creator participation, content posting, and campaign execution.
- Track affiliate performance, including GMV, orders, conversion, commission efficiency, and creator productivity.
- Analyze creator performance and identify opportunities to Scale, Maintain, Improve, or Drop.
- Develop affiliate segmentation and identify high-potential creators for further investment.
- Support monthly Affiliate GMV planning, target setting, and performance forecasting.
- Provide performance insights and recommendations to improve Affiliate contribution and efficiency.
- Coordinate with internal teams, platforms, MCNs, and external partners to ensure smooth campaign execution.
CRM
- Act as the key E-commerce coordinator for CRM setup and implementation with internal teams and external partners.
- Develop a basic understanding of the CRM system, customer journey, member structure, and data flow.
- Support customer segmentation and CRM database development.
- Monitor key CRM indicators, including member growth, New vs. Repeat customers, AOV, purchase frequency, points, and redemption.
- Support CRM campaign tracking and provide basic performance analysis.
- Prepare CRM reports and identify customer insights to support future retention activities.
- Over time, support the development of Affiliate to CRM to Repeat Purchase measurement.
Key Success Indicators
- Affiliate performance: GMV, orders, conversion, commission efficiency, and creator productivity.
- Affiliate and creator pool activity, participation, content posting, and campaign execution.
- CRM performance: member growth, New vs. Repeat customers, AOV, purchase frequency, points, and redemption.
- Progress in developing Affiliate to CRM to Repeat Purchase measurement.
