SSM, Commercial APAC Frozen Sales

The Commercial Section Manager – APAC is responsible for developing and growing the company’s business across the Asia-Pacific region, with primary responsibility for the South Korean market.
This position manages existing customers, develops new business opportunities, coordinates product development projects, and works closely with internal teams to deliver profitable and sustainable sales growth. The role requires strong commercial judgment, customer relationship management, market knowledge, and the ability to coordinate effectively with customers and cross-functional teams.
Key Responsibilities
- South Korea Market Management and APAC
- Manage and strengthen relationships with existing customers, distributors, retailers, food-service operators, and QSR accounts in South Korea.
- Develop new customers and identify opportunities across retail, food service, QSR, wholesale, and online channels.
- Understand customer requirements, market trends, competitor activities, pricing, and consumer preferences.
- Conduct regular customer meetings, business reviews, market visits, and follow-up activities.
- Coordinate customer inquiries, quotations, product samples, specifications, documentation, and commercial agreements.
- Support communication and business negotiations in Korean and English.

Sales and Business Development
- Achieve annual sales, volume, contribution margin, and profitability targets.
- Build and maintain a qualified opportunity pipeline by customer, product, value, probability, and launch timeline.
- Develop new opportunities for seafood products, value-added products, ready-to-eat products, sushi products, and other assigned categories.
- Prepare quotations and negotiate pricing, volume, payment terms, forecasts, and other commercial conditions.
- Identify opportunities for product line extensions and expansion into new sales channels.
- Ensure that sales growth is commercially sustainable and aligned with profitability targets.

Project and Product Development
- Convert customer requirements and market insights into clear product-development briefs.
- Coordinate new product development with R&D, QA, Operations, Supply Chain, Procurement, Finance, and other relevant teams.
- Manage projects from initial concept and costing through sampling, customer approval, trial production, and commercial launch.
- Monitor project milestones and proactively resolve delays, risks, and commercial issues.
- Ensure product specifications, packaging, labeling, certifications, and documentation comply with customer and market requirements.

Sales Planning and Performance Management
- Prepare annual budgets, sales forecasts, demand plans, and account action plans.
- Monitor actual sales performance against budget and forecast.
- Provide regular updates on sales results, pipeline status, risks, opportunities, and recovery plans.
- Maintain accurate customer, opportunity, forecast, pricing, and project information in the company’s reporting or CRM system.
- Work with internal teams to improve forecast accuracy, supply availability, service level, and on-time delivery.

APAC Commercial Support
- Support selected customers or commercial projects in other APAC markets when required.
- Share South Korean market intelligence, customer insights, and successful business practices with the regional team.
- Participate in customer visits, exhibitions, trade shows, and regional business-development activities.
- Coordinate with regional colleagues to identify cross-market and global-account opportunities.