About the Role
Turium AI is building AI-powered products and enterprise technology designed to change how businesses interact with technology.
We are looking for a hands-on Performance Marketing Manager to join our team and drive customer acquisition, product growth and measurable marketing outcomes across our digital channels.
This is a performance-first role. You will take ownership of paid acquisition across Meta and Google, manage budgets, optimise conversion performance and use data to continuously improve campaign efficiency.
You will work closely with Marketing, Product, Design and leadership to support the growth of Turium AI products across India and international markets.
Key Responsibilities
- Own and execute performance marketing strategy across Meta Ads and Google Ads to drive qualified leads, product sign-ups and customer acquisition.
- Plan, launch and optimise paid campaigns across multiple products, audiences and markets.
- Build a strong understanding of the customer journey from awareness and discovery through to conversion.
- Manage campaign budgets and continuously optimise spend based on performance, CAC, conversion rates and return on advertising spend.
- Use attribution and analytics platforms to understand campaign effectiveness and improve media efficiency.
- Maintain strong, hands-on expertise across Meta Ads Manager, Google Ads and relevant digital advertising platforms.
- Improve campaign performance through audience targeting, keyword optimisation, ad relevance, landing page quality and conversion optimisation.
- Own key performance metrics including CAC, CPL, CTR, conversion rate and ROAS.
- Develop and run structured A/B tests across creatives, messaging, audiences, landing pages and campaign structures.
- Work closely with Design and Content teams to develop high-performing campaign creative.
- Monitor campaign and funnel performance, identify trends and translate insights into clear recommendations and next steps.
- Prepare regular performance reports, forecasts and campaign insights for leadership and key stakeholders.
- Stay current with developments in paid media, AI, SaaS marketing, advertising algorithms and digital acquisition trends.
What We’re Looking For
- 3–5 years of experience in performance marketing or paid digital acquisition.
- Strong hands-on experience managing Meta and Google Ads campaigns.
- Demonstrated experience independently managing campaign budgets and delivering measurable acquisition outcomes.
- Experience working within a SaaS, technology, consumer technology, startup or digital agency environment is highly regarded.
- Strong understanding of digital funnels, customer acquisition and conversion optimisation.
- Experience with attribution, analytics and marketing measurement tools.
- Strong analytical skills with the ability to interpret campaign data and make commercially focused decisions.
- Experience with A/B testing, audience segmentation and creative optimisation.
- Strong communication and stakeholder management skills.
- Self-driven, commercially minded and comfortable working in a fast-moving environment.
- Experience marketing technology, AI or B2B SaaS products would be highly regarded.
Why Turium AI
At Turium AI, you’ll have the opportunity to work on emerging AI products, shape how they are taken to market and directly influence how we acquire and engage customers.
This is a hands-on role with genuine ownership, where performance, experimentation and measurable impact matter.
