Marketing Operations Team Lead

About the Role:

We are seeking an experienced and versatile Team Lead for GCC Marketing Operations to own and scale the full spectrum of digital marketing execution for our global ecommerce platform. This is a high-impact leadership role within our rapidly expanding Global Capability Center (GCC) in Pune.

You will lead a multidisciplinary team responsible for CMS and web publishing, email campaigns, social media operations, and publications and content governance. This is not a siloed role. We need a leader who can orchestrate all four workstreams simultaneously, maintain quality across channels, manage stakeholder expectations from Belgium and global markets, and build a team culture of excellence, accountability, and continuous improvement.

You will be at the centre of building a world-class marketing operations engine.

Key Responsibilities :

CMS & Web Publishing -

You will own the end-to-end CMS publishing workflow, from intake and briefing through to QA, go-live, and post-launch review. You will ensure 95%+ on-time delivery and maintain a less than 1% post-launch error rate across all published assets. You will design and enforce standard operating procedures for briefing, template use, checklist enforcement, and publishing gates. You must have hands-on experience with our CMS platform (Drupal), ensure all published content meets on-page SEO standards, and verify layouts and functionality on desktop, tablet, and mobile before every go-live.

Email Campaign Management - 

You will plan, build, test, and deploy promotional, transactional, and lifecycle email campaigns at scale. You will manage our email marketing platform with hands-on proficiency, design and execute A/B tests on subject lines, creative, and send times to optimise open rates and click-through rates, and ensure accurate audience segmentation, suppression lists, and GDPR compliance. You will monitor open rates, CTR, conversion rates, bounce rates, and unsubscribe rates, and report insights on a weekly basis. You will build and maintain triggered email automation flows including abandoned cart, browse abandonment, post-purchase, and welcome series, and design, maintain, and update responsive email templates aligned with brand guidelines.

Social Media Operations - 

You will maintain a social media content calendar aligned with campaign schedules and market events, and use social media management tools to schedule and publish content across key channels. You will localise and adapt global social content for market-specific nuances, languages, and cultural context, and monitor comments and messages, escalating customer service issues to the relevant team. You will track reach, engagement, follower growth, and content performance, and share monthly insights with stakeholders. You will ensure all published content adheres to brand guidelines, legal requirements, and platform policies.

Publications & Content Governance -

You will oversee all marketing assets including images, videos, copy, and templates in our digital asset management system. You will ensure the correct version of every asset is used across all channels and markets, and manage translation workflows, market-specific adaptations, and cultural review processes. You will enforce brand guidelines across CMS, email, social, and printed publications, coordinate go-live dates across all channels to ensure campaign consistency and timing, and ensure all images, fonts, and content used have proper licensing and legal clearance. You will maintain clean, searchable archives of all published content for compliance and re-use.

Required Experience & Skills

Must-Have:

• You must have 8+ years in digital marketing operations with hands-on experience across at least three of the following: CMS- Drupal, email marketing, social media operations, or content governance. You must have 4+ years leading a multidisciplinary team of 5 or more in a fast-paced, deadline-driven environment.

• You must have 7+ years of hands-on experience with enterprise CMS platform Drupal You must have + years managing email campaigns and automation at scale, with proficiency in at least one major email service provider. You must have 3+ years using social media management platforms such as Hootsuite, Sprout Social, or Meta Business Suite.

• You must have a deep understanding of ecommerce content, campaigns, and customer journey touchpoints. You must have a proven ability to design standard operating procedures, enforce brand compliance, and manage complex publication workflows. You must have experience working with global stakeholders across time zones, with strong communication and negotiation skills. Prior experience in a Global Capability Center or offshore delivery model is required.
  Conduct CMS audits. Opportunist attitude to advice and consult on the possible solutions, be critical, and proactive solution identifier and provider
  Content Data analytics(content marketing points - to be read and identified) - nice to have

• You must be fluent in written and spoken English, and be a confident communicator with global leadership.

• Leading the GCC Mkt operation Pro-actively

Nice-to-Have

• Basic proficiency in Google Analytics, email performance dashboards, and social media analytics.

• Familiarity with design tools such as Figma, Adobe XD, or Canva for creative handoff and review.

• Experience with marketing automation platforms such as Marketo, HubSpot, or Salesforce.

• Experience using AI tools for content generation, proofreading, or workflow automation.

• Experience with Jira, sprint management, and agile delivery frameworks. Ability to work across multiple language markets - French, Dutch, or German is a strong plus.

Personal Attributes

• You are an orchestrator, not a specialist. You can juggle four or more workstreams simultaneously without dropping the ball on any of them.

• You have zero tolerance for sloppy work across any channel - CMS, email, social media, or publications.

• You maintain clarity and composure during campaign launches and tight multi-channel deadlines.

• You are a proactive communicator who flags risks early, updates stakeholders without being chased, and closes every loop. You take complete ownership of outcomes. There is no blame-shifting, no excuses, and no surprises. You are genuinely invested in growing your team members, creating career pathways, not just task lists.

• You understand how each channel contributes to revenue, conversion, and customer experience.

• You thrive in a scaling environment and are comfortable with ambiguity and rapid change.

• You handle difficult conversations with maturity and build psychological safety in your team.