Account/Category Management
- Develop a strong understanding of client’s products, competition, industry, marketing goals and objectives
- Analyze performance data and site analytics to develop insights for use in monthly and quarterly reporting.
- Be responsible for various size PPC budgets and ensure money is being spent effectively and as scheduled
- Closely manage project plans, launch plans, our scope of work, and delivery timelines to ensure each team is delivering on schedule and to specification
Paid Search Practice Innovation
- Assist in paid channel testing and analyzing results to increase KPI’s
- Be highly analytical with data and forecasting while exercising the ability to meet monthly and quarterly forecast
- Be a problem solver; understand why KPI’s are performing where they are
- Stay current with industry trends, best practices and discusses potential impact with team
- Maintain positive relationships with search engines, understand search engine services, capabilities, and requirements
- Provide support to Finance Department for billing and search engine invoicing
- 4 year college degree or equivalent work experience required
- 1-2+ years of experience in paid search engine marketing, agency experience preferred (Google AdWords and Microsoft adCenter)
- Ability to think strategically and drive solid results to grow the business
- Experience with advanced PPC knowledge: product listing ads, dynamic search, landing page testing and optimization
- Strong data analytics and strategy background (Google Analytics required)
- Ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork
- High-level proficiency in Microsoft Office, particularly – Excel and PowerPoint
- Exceptional oral, written, presentation and communication skills
- Excellent interpersonal skills and an eagerness to work as a member of a team
All your information will be kept confidential according to EEO guidelines.
