Specialist Marketing - Creative and AI

Management Level:

P3

Work Shift:

1ST SHIFT (United States of America)

The Specialist Marketing role at Tyson Foods is a dynamic position that encompasses responsibilities in either our Brand Marketing or Digital Marketing departments. This role is pivotal in enhancing the company's brand presence and driving digital initiatives. The Specialist will work collaboratively with various teams to ensure cohesive marketing strategies that align with business goals.

Essential Duties and Responsibilities

Digital Marketing

Platform Ownership (ATR – Asset-to-Ready)

• Serve as the primary owner of the ATR platform, driving adoption across brand and marketing teams
• Identify, document, and escalate platform bugs; manage resolution timelines in partnership with IT
• Build and maintain the ATR product roadmap, prioritizing enhancements based on user needs and business impact
• Partner with IT and platform vendors to scope new features, integrations, and system improvements

AI Creative Production & Scaling

• Rapidly generate, scale, and version advertising creative assets across owned, earned, and paid channels using AI tools
• Translate creative briefs into AI-driven production workflows that reduce reliance on agency partners and lower non-working media spend
• Produce high-volume asset variations to support A/B and multivariate testing across channels
• Iterate quickly on creative direction based on stakeholder and brand feedback, delivering polished revisions on tight turnarounds

Governance & Brand/Legal Compliance

• Establish and maintain tracking systems through Adobe Workfront to ensure all AI-generated assets receive required legal and brand approvals prior to publication
• Build quality-control checkpoints to prevent low-quality or off-brand ("AI slop") assets from reaching the marketplace
• Maintain source of truth in Adobe Workfront of asset approval status, usage rights, and version history

Data-Driven Optimization

• Partner with the CDP/data team to identify consumer and operator segments for targeted asset testing
• Use performance and engagement data to inform creative iteration, versioning priorities, and channel-specific asset strategy
• Report on asset performance and testing outcomes to inform future creative production priorities

Cross-Functional Collaboration

• Act as a liaison between brand marketing, agency partners, IT, and legal/compliance teams to streamline creative workflows
• Stay current on emerging AI creative tools and techniques, proactively recommending new applications to improve speed, quality, and cost efficiency
• Represent creative capacity and constraints in cross-functional planning discussions

Requirements:

Education

• Bachelor's Degree in Marketing, Business, or a related field.

Experience

• 1-2 years of experience in marketing or relevant work.

Skills and Competencies

• Strong analytical skills with the ability to interpret marketing data and derive actionable insights.
• Excellent organizational skills and attention to detail.
• Proficiency in digital marketing tools and platforms.
• Strong communication skills, both written and verbal.
• Ability to work collaboratively in a team-oriented environment.

Supervisory Responsibilities

None

Travel Requirements

May require travel 1-2 times per year.

Position Specific Requirements:

• Applicants should either upload a resume to their application on Workday OR make sure their Career Profile in Workday is up to date and complete.
• Local candidates will be given priority.
• Must reside in the United States to be considered.
• Sponsorship is not available for this position.

Internal Management & Management Support Applicants:

Automatic notification to your current manager will be initiated upon selection for interview. This applies to all current P or M level candidates.

All professional team members are expected to demonstrate responsible use of approved AI tools, including safeguarding sensitive information, adhering to company policies, and validating AI-generated outputs. Individual Contributors should demonstrate the ability to integrate AI into daily work, improve efficiency through AI-enabled solutions, evaluate outputs critically, and apply professional judgment when using AI. People Leaders should demonstrate the ability to drive responsible AI adoption, enable effective use of approved solutions, identify opportunities to improve team performance through AI, and ensure accountability for the quality and accuracy of AI-supported outcomes.

Relocation Assistance Eligible:

No

Referral Payout Eligible:

No

For Professional Management levels, internal applicants should either upload a resume to their application OR complete their application fully showing current and past work experience in the sections provided.

The successful candidate(s) must be willing and able to perform the physical requirements of the job with or without a reasonable accommodation.

We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.

Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

CCPA Notice. If you are a California resident, and would like to learn more about what categories of personal information we collect when you apply for this job, and how we may use that information, please read our CCPA Job Applicant Notice at Collection, click here.