Job Description:
Lead the design and implementation of scalable Braze solution.
Develop and optimize data models, audience segmentation, and automation strategies.
• Work with stakeholders to gather requirements, design, consider design alternatives, facilitate discussions and provide out of the box solution for marketing automation requirements
• Lead the effort to design, build and configure campaigns, acting as the primary point of contact
• Able to troubleshoot the various technical/functional issues related to Braze.
• Leverages knowledge of database marketing tools and principles to develop methods for process automation, process governance, and capabilities improvements.
• Strong hands-on SQL development – experience in writing SQL or debugging database queries
Work with REST/SOAP APIs, FTPs, and external data sources.
Conduct code reviews and enforce development best practices.
• Ability to interact with and communicate effectively with management.
• Must be able to manage multiple tasks simultaneously and work with cross-functional teams in a dynamic, fast-paced environment.
• Act as a mentor for Junior Developers.
• Excellent communication skills and knowledge of Agile methodology Provide best practice recommendations for marketing automation.
6+ years in Marketing Automation Platforms
At least 3-4 years in implementation ( Adobe, Marketing automation Experience)
At least 2-3 years Braze Experience
Must Have Skills :
Experience in Braze platform implementation or Partner Led Onboarding
SQL – joins, complex queries, etc.
Experience in API Integrations
Good communication skills
Braze Certifications( At least Developer has to to be there)
Good to have Skills :
Experience in Implementation of other Marketing Platforms like SFMC, Adobe Campaign, etc.
Programming experience (Javascript / Java / VB / C# / PHP)
Braze Partner Led Onboarding experience
Shift Timing :
Work in client specific time zones IST/GMT/EST / ANZ Time zone
Location:
BengaluruBrand:
MerkleTime Type:
Full timeContract Type:
PermanentJob details are sourced from the employer's original posting.
Open job postingAbout the company
Founded in 2000, Ugam is a leading next generation data and analytics company that helps global corporations make smarter business decisions to accelerate their digital transformation. Ugam solves essential business strategy and intelligence issues across industries through its ability to cater to complex and evolving mission critical needs of its customers. It provides solutions for leading B2B (Manufacturers, Distributors, Market Research firms and Consulting companies) and B2C companies (Retailers and Consumer brands), which include: Retail Analytics - Comprehensive set of solutions – leveraging transaction data, competitive intelligence, shopper intent signals, third party data, advanced analytics, and machine learning – that help Retailers, CPG Brands, Manufacturers, and B2B Distributors make key decisions around Category Performance, Pricing & Revenue management, Optimizing Marketing Spend, Improving Conversion, Reducing Customer churn and many more Digital Product Content Solutions - Deep content intelligence to identify gaps in customer experience, services to help bridge those gaps and analytics to improve customer experience and conversion Survey Analytics - Suite of survey analytics techniques and capabilities to uncover insights on markets, customers, employees, in various industries across the globe Technology Implementation and Data Engineering – Services that help clients choose, implement, transition, integrate and manage market research, customer insight, customer experience, employee experience platforms and business intelligence tools to maximize ROI on technology investments. Engineering solutions to support customers’ product development team to maintain, enhance and create new consumer and market insights products Ugam’s unique managed services offering combines a proprietary big data technology platform on cutting edge AI / ML along with human judgement to empower clients to make decisions that improve their business. Industry has recognized Ugam as a “Vertical specialist” which clearly differentiates it against other market participants. Ugam has expanded its global footprint over the years. We have 5 offices in India, 1 office in Australia and 5 offices in the U.S. 4 of the top 10 U.S. online retailers, many of the world’s largest brands and online marketplaces, and 10 of the top 25 market research firms work with us because of our ability to deliver high-quality insights with unmatched customer experience. Our expertise is also recognized by leading industry publications and trade bodies : Recognized as ‘Vertical Specialists’ in Forrester’s Vendor Landscape: Customer Analytics Service Providers Report. Listed in Forrester’s June 2017 report, The Insights Services Directory, Q2 2017 Recognized for our ‘Price Intelligence and Optimization’ in Gartner’s Market Guide for Unified Price, Promotion and Markdown Optimization Appliances. Won IMC Digital Technology Award in the ‘Emerging Technologies’ category. Recognized as ‘Vertical Specialists’ in Forrester’s Vendor Landscape: Insights Services Providers, Report Refer reference material- ebooks and case studies. Our offices across India and US