Lead Researcher - Mixed Method

DGS India - Bengaluru - Manyata N1 Block, IndiaFull-timePosted 2d ago

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Job description

Job Description:

Job Description – Senior Research Manager – Mixed Methods

Experience: 10-12 Years in consumer research / insights

Location: Bangalore work from office, work from client office, hybrid

Key Skills and Responsibilities (non-technical):

Understanding and sharing user perspectives to interpret both qualitative narratives and quantitative behaviors.
Drawing out nuanced insights during interviews, focus groups and while interpreting survey feedback.
Synthesizing large datasets and complex qualitative inputs into clear, actionable insights.
Challenging assumptions, validating findings, and ensuring methodological rigor across mixed methods.
Building capability in mixed methods approaches within the team.
Connecting research outcomes to client objectives, market realities, and strategic decision‑making.
Building trust with clients, internal stakeholders and cross‑functional teams.
Partnering effectively with analysts, designers, product managers, and other researchers.
Maintaining clear communication during project briefings, updates, and post‑study discussions.
Making insights accessible and persuasive through clear narratives and visuals.
Proactively addressing issues to ensure smooth project closure.
Driving alignment on research strategies and recommendations.
Sharing ideas, fostering collaboration, and encouraging innovation in research practices.

Key Skills and Responsibilities – Technical:

Experienced market research professional with 10-12 years of experience in qualitative and quantitative research fields across multiple categories and geographies.
Skills to analyze and synthesize both qualitative and quantitative data, turning complex research into clear, strategic recommendations
Ability to strategically decode consumer needs, synthesizing complex ideas and communicating the same through the art of storytelling.
Competence in stakeholder management and fostering collaboration across functions to arrive at actionable solutions in time bound projects.
Leading primary research through interviews, usability testing, diary studies, ethnography, surveys, journey mapping, and prototype evaluations to uncover actionable user insights.
Translating numbers and narratives into compelling stories that resonate with stakeholders.
Guide the customer on the appropriate research strategy that addresses their business objectives.
Design the discussion guide / questionnaire / research framework.
Analyse the information and create insights / synthesize findings.
Create reports in PowerPoint, Google Slides
Design proposals / pitches for client studies.
Be the key point of contact for the client.
Manage the overall project end to end.
Guiding junior researchers across qual and quant projects.

Location:

DGS India - Bengaluru - Manyata N1 Block

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

Job details are sourced from the employer's original posting.

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About the company

Ugam Solutions

Founded in 2000, Ugam is a leading next generation data and analytics company that helps global corporations make smarter business decisions to accelerate their digital transformation. Ugam solves essential business strategy and intelligence issues across industries through its ability to cater to complex and evolving mission critical needs of its customers. It provides solutions for leading B2B (Manufacturers, Distributors, Market Research firms and Consulting companies) and B2C companies (Retailers and Consumer brands), which include: Retail Analytics - Comprehensive set of solutions – leveraging transaction data, competitive intelligence, shopper intent signals, third party data, advanced analytics, and machine learning – that help Retailers, CPG Brands, Manufacturers, and B2B Distributors make key decisions around Category Performance, Pricing & Revenue management, Optimizing Marketing Spend, Improving Conversion, Reducing Customer churn and many more Digital Product Content Solutions - Deep content intelligence to identify gaps in customer experience, services to help bridge those gaps and analytics to improve customer experience and conversion Survey Analytics - Suite of survey analytics techniques and capabilities to uncover insights on markets, customers, employees, in various industries across the globe Technology Implementation and Data Engineering – Services that help clients choose, implement, transition, integrate and manage market research, customer insight, customer experience, employee experience platforms and business intelligence tools to maximize ROI on technology investments. Engineering solutions to support customers’ product development team to maintain, enhance and create new consumer and market insights products Ugam’s unique managed services offering combines a proprietary big data technology platform on cutting edge AI / ML along with human judgement to empower clients to make decisions that improve their business. Industry has recognized Ugam as a “Vertical specialist” which clearly differentiates it against other market participants. Ugam has expanded its global footprint over the years. We have 5 offices in India, 1 office in Australia and 5 offices in the U.S. 4 of the top 10 U.S. online retailers, many of the world’s largest brands and online marketplaces, and 10 of the top 25 market research firms work with us because of our ability to deliver high-quality insights with unmatched customer experience. Our expertise is also recognized by leading industry publications and trade bodies : Recognized as ‘Vertical Specialists’ in Forrester’s Vendor Landscape: Customer Analytics Service Providers Report. Listed in Forrester’s June 2017 report, The Insights Services Directory, Q2 2017 Recognized for our ‘Price Intelligence and Optimization’ in Gartner’s Market Guide for Unified Price, Promotion and Markdown Optimization Appliances. Won IMC Digital Technology Award in the ‘Emerging Technologies’ category. Recognized as ‘Vertical Specialists’ in Forrester’s Vendor Landscape: Insights Services Providers, Report Refer reference material- ebooks and case studies. Our offices across India and US

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Industry: Data Analytics
Founded: 2000
Open roles: 27