Job Description:
We are seeking a skilled and forward-thinking Technical Lead to architect and deliver customer engagement solutions leveraging both Salesforce Data Cloud and Marketing Cloud Personalization (MCP). This role is ideal for professionals with deep expertise in creating unified customer profiles, real-time personalization strategies, and data-driven marketing experiences across digital channels.
The successful candidate will lead the design of scalable data and personalization architectures, oversee data ingestion, identity resolution, audience activation, and real-time decisioning, while ensuring seamless integration between Data Cloud, MCP, and the broader MarTech ecosystem. This role requires close collaboration with marketing, analytics, product, and engineering teams to drive highly personalized customer experiences and measurable business outcomes.
Must have skills
1. Hands-on implementation experience with Salesforce Data Cloud and Marketing Cloud Personalization (MCP), including architecture, configuration, and deployment of real-time personalization solutions such as Open-Time Email (OTE) campaigns, web and mobile personalization, product recommendations, decisioning strategies, audience segmentation, and behavioral targeting.
2. Strong expertise in Data Cloud capabilities, including data ingestion, identity resolution, profile unification, audience segmentation, and activation.
3. Proven experience designing and implementing real-time personalization use cases using MCP, Interaction Studio, and behavioral customer data.
4. Strong understanding of customer journey orchestration across Salesforce Marketing Cloud, including Journey Builder and MCP-driven engagement strategies.
5. Experience with consent management, customer profile stitching, and customer data platform (CDP) best practices.
6. Proficiency in API integrations (REST, SOAP), event-driven architectures, and data connectors.
7. Strong skills in SQL, Python, or JavaScript for data transformation, automation, and personalization use cases.
8. Experience integrating Data Cloud and MCP with enterprise MarTech platforms, CRMs, analytics solutions, and digital experience platforms.
9. Knowledge of data governance, privacy regulations (GDPR, CCPA), and performance optimization for large-scale customer data environments.
Good to have skills
1. Experience with Salesforce CRM, Service Cloud, or Commerce Cloud
2. Knowledge of cloud platforms (AWS, GCP, Azure) and big data technologies
3. Experience with CI/CD pipelines, DevOps practices, and containerization
4. Client-facing experience and ability to lead technical discussions with stakeholders
5. Familiarity with audience segmentation, journey orchestration, and personalization strategies
Key responsibiltes
1. Lead the technical design and implementation of Salesforce Data Cloud solutions
2. Architect data models and ingestion pipelines for unified customer profiles
3. Integrate Data Cloud with MCP and other MarTech platforms for activation and personalization
4. Collaborate with business stakeholders to translate requirements into scalable solutions
5. Guide development teams in building reusable components and automation scripts
6. Ensure data quality, performance optimization, and privacy compliance
7. Troubleshoot complex data and integration issues across platforms
8. Mentor junior engineers and contribute to technical standards and best practices
9. Support audience creation, segmentation, and journey orchestration workflows
10. Evaluate emerging technologies and contribute to roadmap planning for Data Cloud adoption
Education Qulification
Bachelors in Engineering with a specialisation in Computer Science, Data , IT
Graduate from other fields with good communication and analytical skills
Certification If Any
Salesforce Certified Data Cloud Consultant
Salesforce Certified Marketing Cloud Consultant
Marketing Cloud Personalization Accredited Professional
Salesforce Marketing Cloud Developer
Salesforce Certified Administrator
Salesforce Certified Agent force Specialist
Shift timing
12 PM - 10 PM
Location:
BengaluruBrand:
MerkleTime Type:
Full timeContract Type:
PermanentJob details are sourced from the employer's original posting.
Open job postingAbout the company
Founded in 2000, Ugam is a leading next generation data and analytics company that helps global corporations make smarter business decisions to accelerate their digital transformation. Ugam solves essential business strategy and intelligence issues across industries through its ability to cater to complex and evolving mission critical needs of its customers. It provides solutions for leading B2B (Manufacturers, Distributors, Market Research firms and Consulting companies) and B2C companies (Retailers and Consumer brands), which include: Retail Analytics - Comprehensive set of solutions – leveraging transaction data, competitive intelligence, shopper intent signals, third party data, advanced analytics, and machine learning – that help Retailers, CPG Brands, Manufacturers, and B2B Distributors make key decisions around Category Performance, Pricing & Revenue management, Optimizing Marketing Spend, Improving Conversion, Reducing Customer churn and many more Digital Product Content Solutions - Deep content intelligence to identify gaps in customer experience, services to help bridge those gaps and analytics to improve customer experience and conversion Survey Analytics - Suite of survey analytics techniques and capabilities to uncover insights on markets, customers, employees, in various industries across the globe Technology Implementation and Data Engineering – Services that help clients choose, implement, transition, integrate and manage market research, customer insight, customer experience, employee experience platforms and business intelligence tools to maximize ROI on technology investments. Engineering solutions to support customers’ product development team to maintain, enhance and create new consumer and market insights products Ugam’s unique managed services offering combines a proprietary big data technology platform on cutting edge AI / ML along with human judgement to empower clients to make decisions that improve their business. Industry has recognized Ugam as a “Vertical specialist” which clearly differentiates it against other market participants. Ugam has expanded its global footprint over the years. We have 5 offices in India, 1 office in Australia and 5 offices in the U.S. 4 of the top 10 U.S. online retailers, many of the world’s largest brands and online marketplaces, and 10 of the top 25 market research firms work with us because of our ability to deliver high-quality insights with unmatched customer experience. Our expertise is also recognized by leading industry publications and trade bodies : Recognized as ‘Vertical Specialists’ in Forrester’s Vendor Landscape: Customer Analytics Service Providers Report. Listed in Forrester’s June 2017 report, The Insights Services Directory, Q2 2017 Recognized for our ‘Price Intelligence and Optimization’ in Gartner’s Market Guide for Unified Price, Promotion and Markdown Optimization Appliances. Won IMC Digital Technology Award in the ‘Emerging Technologies’ category. Recognized as ‘Vertical Specialists’ in Forrester’s Vendor Landscape: Insights Services Providers, Report Refer reference material- ebooks and case studies. Our offices across India and US