GM Group Lead- EMEA North

GM Group Lead- EMEA North at Unframe

Location: Primary Location Belgium

About Unframe

Unframe is an AI-first startup helping the world’s largest enterprises bring LLM-powered applications to life in days - not months. We combine the speed of a product company with the flexibility of a consultancy, helping customers move from idea to deployed AI systems faster than anyone else in the market.

With over $100M in TCV secured within 12 months, and a new $50M Series B led by Highland Europe, Unframe is rapidly scaling globally alongside Fortune 500 customers, backed by Bessemer, Craft, and TLV.

About the role:

We’re looking for a GM Group Lead- EMEA North to lead a team of Regional GMs focused on new logo acquisition and account growth.

This is a hands-on player-coach role for an experienced sales leader who leads by example, stays close to the team, joins customer meetings, and actively supports deal execution. The ideal candidate will have strong  startup experience, enterprise sales management experience, a valuable network, and a results-driven mindset.

What you’ll do:

Lead and Develop a High-Performing Team

• Manage and coach Regional GMs, reinforcing excellence in discovery, multi-threaded engagement, forecasting discipline, and enterprise deal strategy.

Drive Regional Pipeline and Revenue Execution

• Support team pipeline generation, deal progression, and accurate forecasting across complex, multi-stakeholder enterprise sales cycles.

Elevate Deal Strategy

• Act as a player-coach in key opportunities, helping Regional GMs navigate C-suite conversations, technical validation, procurement, and compliance stakeholders.

Operational Excellence

• Ensure strong CRM hygiene, forecast accuracy, pipeline inspection, and adherence to defined sales processes.

Cross-Functional Alignment

• Collaborate with Product Solutions, Partnerships, Marketing, and Customer Success to ensure seamless execution from first meeting through expansion.

Build Regional Momentum

• Identify regional market opportunities and provide feedback loops to influence GTM strategy and enablement programs.

What we are looking for:

• 5+ years in enterprise sales leadership or team lead roles.
• 8+ years in enterprise software sales (AI/ML, data infrastructure, digital transformation preferred).
• Experience closing and coaching $1M+ ACV enterprise deals.
• Strong forecasting discipline and pipeline management expertise.
• Deep understanding of consultative, solution-based selling.
• Entrepreneurial mindset, comfortable operating in high-growth, fast-paced environments

Nice to have (conditional):

• Experience selling into regulated industries.
• Experience building teams in early-stage or scaling SaaS environments.
• Experience operating within a multi-region enterprise GTM structure.

Why join us?

• Real ownership from day one. Drive decisions, shape ideas and make them work.
• Your fastest learning years. Build alongside founders and VPs in a space that moves weekly.
• You'll have the opportunity to write and build what comes next.

Ready to Build the Future?

If this opportunity excites you, apply now!