HireFT
Browse JobsHow it worksPricingAboutSuccess Stories
    Back to jobs
    VA

    Valid

    App, Performance Marketing Analyst

    Any, United StatesOn-SiteFull-time2–3 yrs experiencePosted 1w ago
    View all jobs

    Job description

    📍 USA & Canada. Remote or in-person SF.

    ⏰ Working hours are PST

    About Valid

    Founded in July 2023, Valid is a seed-stage company operating at Series A scale, headquartered in San Francisco.

    In under two years, we’ve grown from 5 people to 40+, deployed over $1B in ad spend, and built a full-stack, tech-enabled advertising company serving enterprise consumer customers.

    We’re well-capitalized and backed by top Silicon Valley investors including Canaan, Neo, and others.

    The Role

    • A customer obsessed marketing strategist

    • First in line to try the newest AI marketing tools

    • Passionate about ad networks and performance marketing strategy

    • Obsessed with discovering and tracking social media trends

    • Customer obsessed (we put it in their twice on purpose!)

    We believe that the best form of marketing is AI-assisted, data-driven and human in-the-loop. This role is for an analyst who can interface with the client to help set and execute user acquisition strategies.

    Responsibilities

    • Own performance marketing account management for app clients.

    • Execute media planning confidently across paid social (Meta, TikTok, Snapchat) and paid search (ASA, Google UAC) channels.

    • Orchestrate creative production and manage the end-to-end flow until assets are launched in ad accounts.

    • Own, ideate, and iterate on creative testing frameworks tailored to each app’s context.

    • Engage in internal & external communication to collaborate with cross-functional teams and present campaign reports to stakeholders and clients.

    • Analyze campaign data using strong analytical skills and derive actionable insights to improve performance.

    • Contribute to growth marketing discussions on LTV/CAC, payback periods, MRR/ARR, run rates, and more.

    • Use MMPs and analytics dashboards for reporting, and collaborate with the Valid product team on data management best practices.

    • Conduct A/B & multivariate testing to improve performance and generate insights.

    Required Qualifications

    • 2–3 years of growth marketing or user acquisition experience

    • 1–2 years of app performance marketing experience, primarily paid social UA (this will be tested)

    • Hands-on experience with MMPs like AppsFlyer, Adjust, Singular, Branch, Kochava, or AirBridge

    • Proficient in iOS app attribution and well-versed in SKAdNetwork, ATT, and probabilistic attribution (this will be tested)

    • Strong familiarity with paid media campaigns specific to apps: Meta AEM, TikTok ADC, Google UAC

    • Track record of managing iOS app campaigns that optimize for CPA, ROAS, and LTV

    • Able to multitask and prioritize effectively in a fast-paced environment

    Preferred Qualifications

    • Industry Expertise: Actively learns and shares new industry insights

    • Experience with consumer subscription apps

    • Freemium model familiarity for subscription apps

    • Understanding of user onboarding flows and paywall testing

    • Adaptability to platform changes, including iOS and social media algorithms

    What You’ll Be Getting

    • Work on a global team with flexibility and a collaborative startup culture

    • Annual company offsite - we gather in a new location each year to connect and celebrate

    Compensation Range

    • Competitive salary based on experience and location

    • Benefits: 401k, healthcare, FSA, lunch (for in-person days)

    • Location: Remote friendly in USA or Canada with a preference for in-person out of our office in San Francisco.

    Job details are sourced from the employer's original posting.

    Open job posting
    VA

    About the company

    Valid

    Build the future of advertising. We’re building an AI-native marketing company where creative, media buying, and engineering work together to help brands grow faster. Valid sits at the intersection of performance marketing, AI video, creative strategy, and software. We’re replacing the traditional agency model with something faster, smarter, and more accountable. We care deeply about taste, speed, ownership, and results. We’re looking for people who love making things, testing them in the real world, and improving them quickly. We care far more about what you’ve built, how you think, and how hard you push than about perfect resumes or polished interview answers. If you’re a marketer, engineer, creative, filmmaker, strategist, or operator who: Loves ads, growth, and internet culture Is excited by AI as a creative and operating tool Thrives in fast, high-ownership environments Wants to help define the next generation of marketing …you’re in the right place. We’ve grown quickly, work with ambitious brands, and are building a team of people who want to do the best work of their careers.

    View all Valid jobs
    Open roles
    9

    Interested in this role?

    Apply with HireFT

    Free to start — no card required.

    Your fit

    How well do you match?

    Sign in to see how your résumé lines up with this role.