Performance marketing lives and dies by creative. And right now, UGC-style ads are the most powerful driver of performance across platforms like TikTok, Meta, and Instagram.
With AI tools and high-velocity workflows, we can generate and test dozens of creative concepts at speed. But the magic comes from creator-led storytelling that feels real, relatable, and native to the feed. That’s where you come in.
Your mission: build an AI-native UGC solution from the ground up - recruiting creators, engineering how they submit content in formats that AI can enhance, and using performance data to craft thumb-stopping creative strategies that drive results.
Our goal: pioneer the future of AI-powered UGC advertising, starting with you.
Founded in July 2023, Valid is a seed-stage company operating at Series A scale, headquartered in San Francisco.
In under two years, we’ve grown from 5 people to 40+, deployed over $1B in ad spend, and built a full-stack, tech-enabled advertising company serving enterprise consumer customers.
We’re well-capitalized and backed by top Silicon Valley investors including Canaan, Neo, and others.
Skilled at crafting high-performing short-form UGC content (hooks, testimonials, demos, story-driven ads)
Ready to recruit and manage creators on platforms like Instagram and TikTok
Familiar with growing audiences, making compelling short-form videos, and scaling accounts
Fluent in-or eager to master-AI tools like Veo 3, Runway, Pika
Data-driven and comfortable in ad accounts, able to analyze why a creative works (or doesn’t)
Strong at storytelling, with an instinct for what feels authentic and engaging
We believe creativity is amplified by AI, streamlined by data, and perfected by human intuition. This role is the bridge between human storytelling and AI’s scale.
Creative Strategy & Production- 75%
Own the UGC creative vision across clients and campaigns
Develop content briefs, scripts, and hook variations tailored to platform trends
Partner with media buyers to design UGC concepts grounded in performance data
Work with creators to produce relatable, authentic content at scale
Build a library of reusable UGC templates and assets
Creative Systems & Testing - 25%
Collaborate with engineering to streamline UGC workflows into scalable systems
Contribute to the product roadmap by integrating creative best practices with AI capabilities and performance insights
Run structured creative tests to continually evolve formats and improve results
3+ years in content creation, creative direction, or short-form content (agency, brand, or performance-focused environment)
Proven track record producing ads for TikTok, Meta, or Instagram
Strong storytelling and copywriting skills with the ability to hook audiences in seconds
Skilled in scripting, producing, and editing short-form UGC ads
Experience with structured creative testing and iteration
Familiarity with AI creative tools for editing and scripting
Mobile app advertising experience
Comfortable presenting creative strategies to clients
Experience growing and mentoring creators or creative teams
Work on a high-ambition, global team
Competitive salary + benefits (401k, healthcare, FSA, lunch for in-office days)
Annual company offsite in a new location each year
Remote-friendly (USA/Canada) with preference for SF-based candidates
Competitive salary based on experience and location
Benefits: 401k, healthcare, FSA, lunch (for in-person days)
Location: Remote friendly in USA or Canada with a preference for in-person out of our office in San Francisco.
Job details are sourced from the employer's original posting.
Open job postingAbout the company
Build the future of advertising. We’re building an AI-native marketing company where creative, media buying, and engineering work together to help brands grow faster. Valid sits at the intersection of performance marketing, AI video, creative strategy, and software. We’re replacing the traditional agency model with something faster, smarter, and more accountable. We care deeply about taste, speed, ownership, and results. We’re looking for people who love making things, testing them in the real world, and improving them quickly. We care far more about what you’ve built, how you think, and how hard you push than about perfect resumes or polished interview answers. If you’re a marketer, engineer, creative, filmmaker, strategist, or operator who: Loves ads, growth, and internet culture Is excited by AI as a creative and operating tool Thrives in fast, high-ownership environments Wants to help define the next generation of marketing …you’re in the right place. We’ve grown quickly, work with ambitious brands, and are building a team of people who want to do the best work of their careers.