Freelancer Copywriter

About Vida

Since 1973, Vida Shoes International has been committed to becoming a global leader in the footwear industry. We design, produce, and market quality branded footwear using our expansive international resources. Our knowledge stems from the diversity of our brands and the successful products we produce year after year.

The opportunity

Our in-house creative studio supports a multi-brand footwear portfolio across brand, ecommerce, wholesale, and marketing. We're looking for a Freelance Copywriter to write and maintain copy across our 6+ brands, from product descriptions to email campaigns, and to help each brand define a distinct, consistent voice.

This role comes into the studio periodically for line reviews, to see the actual product in hand, and to talk through details directly with our designers, so the copy reflects what's really on the shoe.

Compensation $30/hr - 3 Months

Key responsibilities

Product copy

• Write product descriptions across all 6 brands, in each brand's own voice
• Review physical samples in office and speak with designers during line reviews to get accurate details

Email copy

• Write email headers, body copy, and CTAs for campaign and marketing sends

Brand voice & guidelines

• Develop brand voice and tone guidelines for each brand
• Keep guidelines current as brands evolve, so other writers and partners can follow them

Qualifications

• Proven copywriting experience, ideally across ecommerce product copy and email marketing
• Able to write and switch between multiple distinct brand voices
• Comfortable working on a freelance or part-time basis with periodic in-office days
• Strong attention to detail and accuracy, especially around product specifics
• Bachelor's Degree or equivalent experience

Preferred

• Experience in fashion, footwear, or beauty
• Experience writing for a multi-brand portfolio or in-house agency
• Familiarity with Asana and AI writing tools in a production workflow

What success looks like

• Product descriptions are live and on-brand across all 6 brands
• Email copy supports campaign goals and reads in each brand's voice
• Every brand has a documented voice and tone guide others can follow
• Designers have a reliable copy partner during line reviews

Vida Shoes International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status. Only qualified candidates will be contacted. Direct applicants only; no third-party staffing inquiries, please.