Founding Growth Lead

# **Founding Growth Lead** **Location:** San Francisco (in-person), remote-US considered for exceptional candidates **Type:** Full-time **Reports to:** CEO/Co-Founder ## **About the role** VideoGen ( ) is used by 5M+ people in 190 countries. We sell horizontally through PLG (self-serve, many kinds of users), but our core B2B use-cases are marketing video production and training video production. We are hiring a founding growth lead to grow our customer base and improve B2B monetization.

You'll become the in-house expert on our ICPs. You will help us turn early signals into repeatable traction, and scale our marketing budget to $1M/year+ after Series A. ## **What you'll do** Always: * Use VideoGen the way an ICP would and provide detailed product feedback. * Talk to users, customers, and prospects to capture product and market insights. * Set clear, measurable goals (KPIs, OKRs) and communicate with leadership. * Decide what we do in-house vs with vendors and manage marketing vendor relationships. * Use AI coding agents (e.g., Cursor) to research, run analysis, and build internal tools/automations.

Pre-Series A: * Manage our lightweight marketing channels: Email, SEO, organic, affiliate. * Lead small growth experiments to generate insights or incremental revenue. * Create foundational marketing materials (ICPs, Personas, Sales Decks, etc.). Post-Series A: * Run a comprehensive marketing loop (SEO, paid social, search, influencers, PR, etc.) to build awareness and drive conversions among our target customers. * Set growth targets with leadership, execute, and hold the team accountable. * Help build and manage a small in-house growth team. ## **What we're looking for** * You have an understanding of product-led growth (PLG).

You've worked on a self-serve funnel and know what great looks like. * You have experience producing or managing video ads. * You can be an opinionated advocate for our marketer ICPs. * You have founding-level execution and have worked at a small company. * You're comfortable in user/customer conversations. * You have experience with various marketing channels and can learn quickly.

Nice to have:

technical SEO or growth engineering, in-house creative at a consumer brand, or having scaled a real paid / influencer / PR budget. ## **What this role is not** Not a media buyer. You will not be growing a large ads budget until our Series A.