Senior Lifecycle Manager

The Opportunity

We’re looking for a Senior Lifecycle Manager to support the use of Lifecycle as a growth engine, driving performance across email, SMS, push, and in-app channels. You’ll support executing in Lifecycle and scaling Lifecycle attributed revenue by 2x using data-driven experimentation, sophisticated segmentation, and customer-first communication and content.

You’ll work in the Lifecycle team, alongside Lifecycle Marketing Managers, at the intersection of marketing, product, data, and clinical. You’ll work-across, launch and optimise campaigns that contribute to core growth metrics: CVR, CAC, retention rate, and LTV.

If you’re interested in growth and lifecycle marketing, and have a passion for driving real commercial results using Lifecycle and owned channels, this role is for you.

What you’ll do

Support and Execute in Scaling Lifecycle as a Growth Channel

• Design and execute high-impact campaigns that drive lead conversion, BT1s, reactivation, and retention.

• Work alongside Lifecycle Marketing Managers to use Email, SMS, Push, and In-App as performance channels, not just communication channels.

• Write high-impact copy based on customer funnel and journey stages, while building automated flows and emails.
• Use Data to Guide Execution and Strategy

• Own and run AB test across all Lifecycle channels, funnel and journey stages to optimise campaign performance and improve CVR.

• Leverage tools like Looker, Metabase, Mixpanel to track campaign and funnel performance with the goal of identifying optimisation and growth opportunities.

• Work alongside Lifecycle Marketing Managers and use customer behaviour data to launch trigger-based campaigns that drive higher engagement and conversion.

Who you are

Experience and Skills

• You have experience in designing and building high-performance Lifecycle and email campaigns with customer-first copy
• You know how to build and optimise experiments that move the needle on CVR, retention rates, LTV, and CAC
• You're a strong communicator and copywriter, able to craft high-converting messaging tailored to different audience segments and stages of the funnel.
• You thrive in a test-and-learn environment, where you can launch quickly, learn fast, and scale Lifecycle campaigns and emails across acquisition and retention.
• You’re data-led and comfortable running AB tests and experiments that improve campaign and funnel CVR significantly to drive real commercial impact.
• You have experience using and building in Lifecycle platforms like Customer.io
• Preferred: Experience building HTML emails.
• Bonus: You’ve worked in DTC, healthtech, or consumer startups where performance and creativity go hand in hand.