Fueling Success in this Role VP Racing is seeking a Strategic Marketing Manager to lead brand and marketing strategy across our global performance and consumer goods portfolio. This role will define, elevate, and expand the VP Racing brand - driving growth through innovative campaigns, strategic partnerships, and disciplined brand management. The Marketing Director reports directly to the Vice President of Marketing. As Marketing Manager, you will be responsible for shaping the long-term marketing vision, leading a dynamic team, and collaborating cross-functionally to strengthen our position in the motorsports, automotive, and consumer performance markets.
You’ll ensure every customer touchpoint reflects the excellence and intensity of the VP Racing brand. This position is ideal for a seasoned, strategic marketing leader with deep experience in consumer goods (CPG), automotive, or lifestyle brand management, and a proven ability to translate business objectives into high-impact, integrated marketing programs.
Key Responsibilities
- Develop and execute the global brand and marketing strategy to increase awareness, market share, and profitability.
- Lead a high-performing marketing team, fostering creativity, accountability, and cross-department collaboration.
- Drive consumer insights, trend analysis, and competitive intelligence to inform business strategy and innovation.
- Oversee brand architecture, messaging, and positioning to ensure consistency across all divisions and geographies.
- Manage external agency relationships and direct all major advertising, digital, and promotional initiatives.
- Partner with Sales, Product, and Operations leaders to align marketing strategies with revenue and growth goals.
- Oversee sponsorships, motorsports partnerships, and event activations to strengthen VP’s industry leadership.
- Develop and monitor KPIs for brand performance, campaign ROI, and long-term brand equity.
- Manage the marketing budget and ensure disciplined use of resources for maximum business impact.
- Why Should You Join Our Team?
- At VP Racing, we don’t just create high-performance fuels, we create high-performance careers.
- Based in San Antonio, Texas, we are a global leader in race fuels, performance chemicals, and branded retail products.
- Our work environment is built for those who thrive on innovation, precision, and speed, offering a dynamic workplace where passion drives everything we do.
- We invest in our people and provide real opportunities for professional growth.
- We hire people based on potential, not just experience, and believe in building a team that’s diverse, driven, and ready to push limits.
- At VP, we work hard and play hard, innovate boldly, and foster a fun, collaborative culture where teamwork fuels success.
- High-Octane Rewards: We offer a competitive salary for our Strategic Marketing Manager , based on experience, along with a comprehensive benefits package designed to support your well-being and future.
- Our benefits include health, dental, and vision insurance, a full suite of supplemental insurance options, and a robust 401(k) plan with a company match to help you build a secure retirement.
- We offer paid time off, so you have the flexibility to recharge and refuel.
- You'll enjoy a down-to-earth, casual work environment, along with a positive, team-oriented culture built on innovation, inclusion, and long-term success.
- Join us and be part of a company that values creativity, collaboration, and a desire to win!
- If we have your attention… Please.
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Minimum Qualifications:
- The ideal candidate must be extremely organized and able to manage the logistics of multiple duties with professionalism and strong communication skills.
- In addition, strong attention to detail and ability to work in a fast-paced environment is critical for success in the role, as are high levels of accuracy, timeliness and dependability .
- We are looking for someone who can establish and maintain effective working relationships within the organization, work effectively with all levels of employees and management, and assist in providing solutions to challenges that arise.
- If this describes you and you meet the following requirements, we would be happy to speak with you: A Bachelor’s degree in Marketing, Business Administration, or a related field, along with at least 8-10 years of progressive marketing experience, ideally within consumer goods, automotive, or performance brands AND/OR any combination of education and experience that results in the applicable skills, knowledge, and abilities.
- Proven success developing and executing multi-channel marketing strategies that drive measurable growth.
- Strong leadership and collaboration skills with the ability to influence across departments.
- Excellent storytelling, communication, and presentation abilities.
- Experience managing agencies, budgets, and large-scale marketing projects.
About the Company:
VP Racing is best known as a world leader in racing and performance fluids, powering champions in virtually every form of motorsport on land, sea, and air since 1975. VP also sells a full line of consumer products, including ethanol-free fuels and oils for 2- and 4-cycle outdoor power equipment, automotive lubricants, additives, coolants, and accessories through national home improvement, automotive parts, and online retailers.
The company also offers a program to independent operators of convenience stores and gas stations, car wash, quick lube, and marinas to brand as VP Racing and resell the company’s full range of automotive performance and small engine fuel products. VP Racing is an Equal Opportunity Employer. The Company does not make employment or personnel decisions based on race, religion, color, sex, age, sexual orientation, national origin, disability, veteran status, or any other status or condition protected by applicable federal and state laws.
