Tokyo Supercars - Content Producer

Tokyo Supercars - Content Producer

The Content Marketing Specialist will be responsible for overseeing content creation and

strategy for both the Tokyo Supercars and Tokyo JDM Tours brands. All responsibilities

outlined below apply to both brands.

Content Creation and Strategy

• Collaborate with the Marketing Manager and CEO to develop and implement

  content strategies aligned with brand guidelines and key business goals,

  including increasing vehicle utilization, membership growth, revenue, and

  profitability.

• Plan, shoot, and direct content onsite at events, experiences, and in the

  recording studio.

• Monitor the calendar to proactively identify and attend tours that align with

  content goals, capturing valuable material independently and autonomously.

Social Media Growth

• Publish content across Instagram, Facebook, TikTok, YouTube and other

  messaging platforms such as Whats app and Line for both Tokyo Supercars

  and Tokyo JDM T ours.

• Create, manage and update a monthly social media content calendar in line

  with the overall content strategy to ensure consistent, effective, and engaging

  messaging.

• Post daily stories on social media to maintain an active and engaging

  presence.

• Publish multiple short-form content posts weekly on each platform (specific

  posting frequency to be finalized as part of the content strategy).

• Publish long-form Youtube content for Tokyo Supercars and Tokyo JDM

  T ours. (specific posting frequency to be finalized as part of the content

  strategy).

Team and Resource Management

• Manage offshore editors to ensure efficient content production while

  continuously refining workflows.

• Coordinate with drivers to obtain content from bookings when not physically

  present, ensuring timely submission and smooth content flow for social

  media stories and posts.

Content and Equipment Organization

• Extract and organize content from cameras in a timely manner after each

  use.

• Maintain a well-structured Dropbox system for all content, organized by date

  and event.

• Manage location, proper storage, and transportation of all A/V and camera

  equipment provided by Club Velocita K.K..

Scriptwriting and Research

• Write scripts and content plans for long-form YouTube videos and short-form

  narrated social media content.

• Craft professional and engaging captions for all social media posts.

• Conduct research on vehicles and topics relevant to our content needs.

• Conduct industry research to inform content strategies and remain ahead of

  emerging trends.

• Produce detailed content plans for each shoot and event you attend to be

  sent to the team in order to ensure proper organization with the rest of the

  team.