Brand and Digital Marketing Manager, Mexico

Overview

Job Purpose

The Brand and Digital Marketing Manager drives brand growth in the Mexico market by localizing and executing the LATAM brand and digital marketing strategy. This role develops the annual and 5-year marketing plans for assigned brands in Mexico spanning eCommerce, advertising, digital media, promotions, events, and packaging along with the P&L, budget, and business reviews that keep those plans on track to meet or exceed EBITDA and sales goals.

Additionally, it ensures brand strategy translates consistently into every customer program and consumer touchpoint, leading and aligning internal and external partners around quarterly, annual, and multi-year plans. It serves as a key driver of consistent brand positioning and a primary influencer of new digital and brand marketing initiatives in Mexico.

Work LocationThis role offers the flexibility of working hybrid from our Monterrey Launch Pad, and includes up to 40% domestic and international travel.

Responsibilities

• Execute integrated brand, digital marketing, and communication strategies to drive brand growth and customer engagement in Mexico.
• Manage digital campaigns, content creation, social media, influencer marketing, email marketing, and eCommerce initiatives.
• Analyze market, consumer, and sales insights to optimize marketing performance and support business objectives.
• Coordinate marketing events, trade shows, and agency partnerships to strengthen brand awareness and market presence.
• Collaborate with cross-functional teams to deliver impactful campaigns, ensure brand consistency, and support strategic growth initiative

Qualifications

Education and/or Experience Requirements

• Bachelor’s degree in marketing, business, or related field.
• Fluent in Spanish and English language (reading, writing and conversation)
• 5+ years of progressive brand marketing and Digital/eCommerce in consumer-packaged goods.
• 4+ years leading the development of marketing plans, collateral development, and tactical execution (P&L proficiency, special pack project management, forecasting, etc.)
• Entrepreneurial and self-starter with utmost sense of ownership and urgency for the ecommerce future of the brand.
• Advanced knowledge of marketing principles and practices including trade marketing, brand strategy/positioning, channels of distribution, advertising, consumer promotion, packaging, and digital strategy needed to develop and execute brand and digital marketing plans.

Total Rewards

The base salary range for this position is $42,500 – $46,800 MXN per month. Individual compensation within this range will be determined by multiple factors including but not limited to relevant experience, knowledge, skills, other job-related qualifications. Our competitive and comprehensive benefits package provides you protection, security, and peace of mind. We offer life-enhancing health, wellness, financial programs and including cash incentive rewards. In addition, we want you to recharge and take time off, so enjoy short-day Fridays, paid holidays, and an additional paid week off in December to spend with family and friends!

About Us

Why You Should Apply

• A strong values-aligned organization where contributions are acknowledged and rewarded, and where 91% of our employees experience a sense of belonging.
• A learning-based culture where 77% of our team believe they can achieve their career objectives.
• Over 95% employee engagement as of our most recent global employee survey.
• 91% of our people actively recommend WD-40 Company as a great place to work.

Our “Why”

At WD-40 Company, we believe that purpose-driven, passionate people guided by our values create amazing outcomes.  Our "why" is refreshingly simple - we exist to create positive lasting memories in everything we do.

Do You Align With Our Values?

At WD-40 Company, we live, breathe, and play by our values every day. If you're looking for a workplace where values are practiced, not just displayed on a wall, you'll feel right at home here.

That extends to our commitment to sustainability. Living our values means aspiring to be net zero by 2050. Come join our team and help us build an enduring business for the future!”

Thank you for considering WD-40 Company in your career search!

Last but certainly not least: At WD-40 Company we foster a culture of inclusion where all individuals are recognized, valued, respected, and experience a sense of belonging. All qualified applicants will receive consideration for employment without regard to individual characteristics that make us unique such as our backgrounds, experiences, qualities, talents, traits, beliefs, and preferences. #LI-DNI