You'd be joining a leading agency as a consultant, embedded on a new engagement with a well-known enterprise brand that's building an Answer Engine Optimization capability from the ground up. Standing this up has been identified as a strategic priority for their business, so this isn't a short strategy engagement that ends with a recommendation deck. The agency's role is to build the capability, run it, and eventually hand it to the client's own team. Some of the people who build it are expected to go with it.
As Practice Lead, you'll sit inside the agency's incubation team and own day-to-day delivery for the client while building the operating model, methodology, and team structure the practice will run on long after incubation ends. This is a hands-on builder role: part practitioner, part program architect.
You've led an AEO or GEO program before and you've learned from it. You're comfortable defining process where none exists, and you can hold both the client relationship and the internal team accountable to quality and timelines at the same time. You'll partner closely with your client-side counterparts to build trust and a working rhythm, and coordinate across the agency's contributors and senior leadership to keep priorities aligned as the practice takes shape.
The category is young, so some of this you'll figure out as you go. That's expected.
Responsibilities
Background we'd expect
Most people who fit this have come from an agency or platform delivering AEO or GEO as a service. Think Scrunch, Bluefish, Athena, or similar. We're also open to people who've built this capability inside a smaller business or for themselves. What matters is that you've actually done the work, not the size of the logo you did it for.
We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.
We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, marital status, or any other status protected under federal, state, or local law.
Job details are sourced from the employer's original posting.
Open job postingAbout the company
Our client is a commerce marketing agency focused on helping brands win wherever consumers shop and buy. By integrating strategy, analytics, creative, media, e-commerce, and trade marketing, they deliver end-to-end solutions across retail media networks, social commerce, e-commerce platforms, and in-store activations. Their work supports some of the world’s most recognizable brands.