About Us
At We., we've spent decades at the intersection of technology and humanity, bridging the gap between what businesses create and how people experience those creations. We've learned that beneath even the most unruly situations — whether it's a global crisis, an emerging technology, or a sweeping organizational change—lies a simple human need. That need could be for trust, connection, safety, or a sense of purpose. But it’s always there. And it is only by uncovering these truths that we can make real, meaningful progress.
About this role:
We are looking for a creative content strategist who understands how content shapes modern influence, builds belief, and inspires action. Combining cultural intelligence, audience insight, and platform expertise, the Director, Content & Creator - Content Strategy sets bold strategic direction and transforms ideas into distinctive digital experiences. The director influences senior clients, inspires multidisciplinary teams, and champions experimentation that advances both business and reputational goals.
What You’ll Do:
- Provide proactive strategic counsel to day-to-day client contacts and senior leadership, shaping the digital presence of corporations, brands, and executives.
- Develop and lead insight-based content strategies that positively impact commercial and reputational goals.
- Set and champion an ambitious creative vision for storytelling.
- Mobilize agency expertise and lead teams to turn cultural, audience, and platform insights into breakthrough ideas.
- Manage day-to-day client engagement, define priorities, and deliver work on time that meets client and agency quality expectations.
- Partner with project management to develop scopes, manage budgets, and communicate proactively with clients about financial performance.
- Support new business and identify and pursue organic growth opportunities by connecting client needs with bold, relevant ideas.
- Champion experimentation with emerging formats, platforms, and technologies, turning successful pilots into scalable approaches.
- Mentor content strategists, strengthening their strategic rigor, creative confidence, and client engagement skills.
Qualifications:
- 8-9 years of experience managing content and social strategy.
- Demonstrated ability to originate bold ideas and develop them into persuasive strategic platforms.
- Deep understanding of social media platforms, including LinkedIn, Instagram, X, TikTok, YouTube, and emerging platforms.
- Proven ability to provide strong strategic counsel and communicate critical thinking and creative ideas verbally and in writing.
- Strong creative judgment, cultural curiosity, and a willingness to challenge established thinking.
- Excellent communication, data storytelling, insight-based strategy, and presentation skills.
- Proven ability to build trust, navigate ambiguity, and align clients and multidisciplinary teams around a shared direction.
- Experience supporting healthcare, pharmaceutical, and other regulated industries is a plus.
Compensation
The base annual salary range for this role, applicable across all U.S. locations, is outlined below. The actual salary may vary based on several factors such as business requirements, job responsibilities, skills, experience, and geographical location.
Salary Range
$125,000—$163,000 USD
Benefits
As part of our commitment to the success and well-being of our team, regular employees working 20 hours or more per week are eligible for the following benefits:
- Comprehensive benefits program including medical, dental, and vision coverage
- Pretax accounts including HSA (company match), Medical & Dependent Care FSA
- Generous time off including PTO, Holidays, Annual Wellness Break, Summer Fridays and Personal Days
- Short & Long-Term Disability, paid by company
- Parental Leave, up to 12 weeks for birthing and non-birthing parent
- Caregiver Leave, up to 2 weeks to help eligible family member with serious health condition
- Community Engagement, up to 24 hours
- Bi-annual Wellness Credits, up to $300 per year
- Support with home office equipment
- Monthly Technology Credit (to offset internet / phone costs)
- 401(k) Traditional and Roth options with company match
- Learning and Development Programs for our employees
Equal Opportunity: We. provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity or expression, marital status, or other legally protected class status.
Diversity and Inclusion: We. values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender identity or expression, age, lifestyle, ethnic background and sexual orientation as well as differences in experiences and ideas.
North America non-remote employees are required to come into the office 3 days a week.
