Own the go‑to‑market product strategy for a newly unified proposition built through acquisition and innovation.
An exciting opportunity to step-up into a Senior Product Marketing role.
Role Overview:
This is a rare opportunity to shape a newly consolidated platform at a pivotal moment in its evolution.
Following a series of strategic acquisitions, Defaqto is bringing together multiple adviser technology products into one unified proposition:
Defaqto Unity. This is a highly strategic role where you’ll influence senior stakeholders, align cross-functional teams, and help shape both the Unity proposition and the broader Defaqto brand.
We are offering this role to be based in either London or Haddenham (you may see the same role advertised separately for Haddenham).
As Senior Product Marketing Manager, you’ll own the end-to-end go-to-market strategy — defining how we position the platform, who we target, and how we launch and scale it. You’ll play a central role in transforming complexity into clarity, creating a cohesive narrative from multiple products, brands and stakeholder perspectives.
Proposition strategy and positioning
- Define the positioning, value proposition and messaging framework for Defaqto Unity
- Translate a complex, multi-product proposition into a simple, compelling market story
- Establish Ideal Customer Profiles (ICP), segmentation, personas and key use cases
- Analyse the competitive landscape to ensure clear differentiation in the adviser technology market
Go-to-market strategy and launch
- Own the go-to-market strategy, including launch phasing, channels and success metrics
- Partner with sales and customer success to develop impactful enablement materials
- Track performance post-launch and continuously refine approach based on insight and feedback
Brand and identity
- Lead the consolidation and rebranding of acquired products into a unified brand architecture
- Ensure consistency across product messaging, digital platforms and customer touchpoints
- Contribute to the evolution of the Defaqto master brand as the Unity proposition grows
Stakeholder alignment and leadership
- Act as the senior marketing voice for the adviser proposition
- Build strong relationships across product, sales, and leadership teams
- Provide strategic direction and guidance to the wider marketing function on Unity-related activity
Qualifications / Training
- Degree in Marketing, Communications or a related field (or equivalent experience)
Knowledge
- Strong understanding of B2B SaaS go-to-market strategy
- Knowledge of positioning, segmentation and proposition development
- Familiarity with the UK financial adviser market is advantageous
- Understanding of brand architecture and multi-product environments
Skills
- Ability to develop positioning and messaging from first principles
- Excellent written and verbal communication
- Strong stakeholder management and influencing skills
- Highly structured thinker, comfortable managing complex programmes
Experience
- 7+ years’ experience in product marketing or a similar strategic marketing role
- Proven track record of leading go-to-market strategy for complex propositions or product launches
- Experience of working across multiple products, particularly in post-acquisition environments
- Exposure to brand development or rebranding initiatives
Approach to work
- Highly autonomous and proactive
- Comfortable operating in ambiguity and making decisions with incomplete information
- Able to balance strategic thinking with hands-on delivery
- Collaborative mindset with the confidence to challenge and influence
- Aligned to our values: Think Big, Be Bold, Own It, Team Up and Be A Star
Location:
This is a hybrid working role from our London office. You'll working from the office with colleagues 2 to 3 times a week with occasional visits to our Haddenham office.
Right to Work:
Applicants must already hold a legal right to work in the UK without time restrictions and without the need for future sponsorship. We are unable to provide Skilled Worker visa sponsorship.
