Online Marketing Manager

This position is responsible for all electronic and Web based marketing activities, as well as marketing reporting and analyses for all marketing channels.  Key performance measures for the role may include:

- SEO/Natural Search Results Rankings for Major Key Words

- Web Site and Campaign Traffic to Lead Conversion Levels

- Email Campaign Design, Scheduling & Delivery

- Email Open Rates and Response Rates

- Email Campaign Deadline Management/Timeliness

- Email CampaignSplitRun Testing Execution

- Prospect/Client Segmentation Model Development and Implementation

- Lead Generation Partner Site Testing, Expansion and Management

- Cost Per Click (CPC) to Historical Levels (and lower)

-CPCBudget Management and Campaign Optimization

-CPCKeyword Expansion and Testing

- Implementation ofCPCTraffic Conversion Tracking/Analytics

- Reporting Timeliness and Accuracy

Position responsibilities include the following:

Online Advertising/Marketing/PR

-          Pay Per Click Campaign Development, Management and Conversion Tracking

• Google, Yahoo, Bing, Facebook
• Optimization including budgeting/bidding, dayparting, listing rank strategy, copy testing, new key word generation

-          Social Media and Community Management

• Facebook, Twitter

-          Partner Lead Generation Site Management, Updates and Conversion Tracking

• Respond, AHB, etc.

-          Online Property/Partner Opportunity Identification – Daily Candy, etc.

-          Affiliate Network Development

-          Lead Quality - cleansing, appending and scoring (modeling)

-          Online PR – Drafting and editing releases to online media outlets

Web Site Management

-          Web Lead Form Maintenance and Management

-          Web Site Updates – Promotions, Landing pages, Contact Info

-          Web Site Optimization for Natural Search

-          Visitor Path tracking and analysis

-          Usability review and testing

-          Blog Content updates

-          Competitor tracking and analysis – Web sites, banners, promotions, online strategies

Database Marketing

-          House List (prospect) development and maintenance

-          Client and Prospect Segmentation – By interest, demographic, source, etc.

-          Unsubscribe management

-          Email Marketing Programs – Ongoing Client and Prospect Communications

-          Newsletter Mailing Execution

-          Online Referral/Lead/List Source Development

-          Client Lifetime Value, Retention and Repeat Purchase Analyses

-          Referral Program Design, Development and Testing

Lead Management and Tracking

-          Continuous Online Lead Review (and Routing as necessary)

-          Continuous Center Lead Log Review and Tracking

-          Ongoing Lead Compilations: Source, Service, Center, Timing, Disposition

Marketing Analysis and Reporting

-         CPC,CPL, CPA Analyses

-          Channel/Media and Service Line Analyses

-          Projections – Lead and Revenue Generation

-          Web Stats – Visitor Traffic, Visitor Activity and Conversion

-          Other Reports as Necessary

• College Degree in Marketing or similar concentration required.

• Familiarity with SEO/Natural Search Results Rankings for Major Key Words

• Familiarity with CPC,CPL, CPA Analyses

• Familiarity with or implementation of CRM strategies and tactics

• Proficiency with Data analysis
• Proficiency with Web Analytics tools and techniques
• Outstanding project management skills
• Experience with CRM/Customer Experience Management Analysis
• Understanding of the Direct Marketing process
• Superior analytical skills.  Must be very comfortable with MS Excel
• High energy, driven/motivated self starter
• Results driven professional, always focusing on what will improve the business
• Strong sense of responsibility
• A real team player.  Very collaborative