About Us
Family-owned and operated since 1970, we are an industry-leading gas distributor founded on unparalleled customer service. Our industrial, medical, food, and specialty gas products support a variety of industries that work daily to improve the world we live in, and our ongoing commitment to serve spans the southwestern United States, with locations across California and Arizona. Discover the most interesting industry you've never heard of!
Position Summary
The CRM Administrator is responsible for the day-to-day administration, maintenance, and optimization of HubSpot across the organization. This role partners closely with Sales, Marketing, Customer Service, and other key stakeholders to ensure CRM data is accurate, consistent, and effectively utilized. The CRM Administrator supports system configuration, workflows, reporting, and user adoption while providing training and ongoing support to help teams maximize the value of HubSpot. Through effective CRM administration and actionable reporting, this position supports customer acquisition, retention, operational efficiency, and business growth.
Essential Functions
Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
- Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
- Serve as the primary system administrator and day-to-day point of contact for HubSpot, including Sales Hub, Marketing Hub, and Service Hub, as applicable.
- Administer and maintain user access, permissions, deal stages, custom properties, object associations, and other system configurations to support business processes.
- Develop, maintain, and troubleshoot CRM workflows and automations, including lead routing, task creation, follow-up activities, reminders, and lifecycle stage updates.
- Maintain CRM data integrity through ongoing monitoring, data validation, deduplication, and established data governance and entry standards.
- Develop and maintain dashboards and recurring reports related to sales performance, pipeline activity, customer trends, user activity, and other key business metrics.
- Analyze CRM data and support the identification of trends and opportunities related to customer acquisition, retention, cross-selling, upselling, and sales productivity.
- Partner with Sales, Marketing, Customer Service, IT, and Operations to support CRM processes, customer lifecycle activities, system enhancements, and continuous improvement initiatives.
- Support marketing and customer engagement activities through customer segmentation, lead scoring, lifecycle management, campaign support, and account-based marketing initiatives.
- Support integrations and data flow between HubSpot and other business systems, helping ensure accurate and consistent information across platforms.
- Provide day-to-day support to HubSpot users, troubleshoot system and user issues, and coordinate resolution of more complex technical issues as needed.
- Develop and deliver initial and ongoing HubSpot training for sales users and other CRM users to promote consistent system utilization, data entry, workflows, and best practices.
- Create, maintain, and update CRM training literature and educational resources, including standard operating procedures (SOPs), user guides, job aids, quick-reference materials, presentations, and internal knowledge-base content.
- Identify user training needs and adoption gaps and provide targeted coaching, refresher training, and educational resources to improve CRM proficiency and utilization.
- Communicate and provide training on new HubSpot features, system enhancements, processes, and workflow changes to impacted users.
- Identify opportunities to improve CRM functionality, business processes, reporting, and user experience based on system data, business needs, and user feedback.
- Stay current on HubSpot functionality and enhancements and support the implementation of relevant new features and capabilities.
- Perform other related duties and responsibilities as assigned.
