DevTool Growth Lead

Own Windmill's growth - from developer awareness to self-serve activation to expansion. So far, 3M ARR has been built with zero outbound and reasonable marketing efforts - imagine what a dedicated growth person could do. This is a broad, high-autonomy role spanning developer marketing, community, content, and product-led growth. * **Content & developer marketing**: write technical content (tutorials, comparisons, case studies) that developers actually want to read.

SEO, social, community channels. * **Community**: grow and engage the open-source community - Discord, GitHub, forums. Surface feedback, spotlight contributors. * **Product-led growth**: improve onboarding, activation funnels, self-serve conversion. Work with product/engineering on growth experiments. * **Analytics**: measure what works - traffic, signups, activation, expansion. Data-driven iteration. ## **Who we're looking for** **Ideal candidate**: you've already done growth / developer marketing for a devtool company and can point to concrete results - content that drove signups, community programs that scaled, funnels you optimized.

That hands-on devtool growth experience is the single strongest signal for this role. Two profiles fit well: 1. **A software engineer who wants to branch out** - you've built things, you speak the language, and you want to explore the DevRel / growth side while staying close to the product. 2. **A hacky non-engineer with a strong affinity for tech** - you may not write production code, but you understand developer tools deeply, learn fast, and can credibly engage a technical audience.

Either way: * **Proven devtool growth experience is strongly preferred.** You've grown awareness, adoption, or revenue for a developer-facing product and can show what worked. * You understand how developers evaluate tools, what content resonates with them, and how open-source adoption works. * You can write clearly about technical topics - blog posts, docs, comparisons. * Comfort with analytics, funnels, and experimentation.

You don't just create content - you measure its impact. * Scrappy and autonomous - this is an early-stage role with wide scope. * 0–4 years of experience in growth, developer marketing, developer relations, or a technical role with a growth bent. ### **Example projects in your first 3 months** * Write and ship a head-to-head comparison series (Windmill vs Airflow, Temporal, Retool, n8n) optimized for search * Redesign the onboarding flow to get new signups to a running workflow in under 3 minutes - measure activation lift * Launch a community showcase program - spotlight real customer use cases on blog, Discord, and social * Build a self-serve analytics dashboard tracking the full funnel from landing page to paid conversion * Run a targeted campaign around a major product launch - landing page, demo video, HN/Reddit/X distribution ## **Offer details** **Location**: Paris hybrid (\~3 days/week) or remote within France **Contract**: CDI (permanent) **Salary**: €40K–€80K gross + 20% bonus on collective milestones **Also open to**: interns / young graduates (5–6 month internship, €2,000–3,000/month, strong CDI potential)