Product Marketing Manager
About Wishlink
Wishlink is on a mission to revolutionize the creator economy and redefine how people shop. We're all about providing every user with a highly personalized shopping experience guided by creators, so they can find exactly what they want, in a very short time, while improving their online shopping experience severalfold. We are shaping a new era at the intersection of two of the most prominent aspects of the internet- e-commerce and social media.
Team and Investors
We’re 3 founders, Chandan, Shaurya, and Divyansh, with a shared passion to solve real-world problems at scale and consume content for hours (XD). We started Wishlink in January 2022 when we discovered products on social media that we wanted to buy but could not (in some cases, actually did)! We are based out of Gurugram. We have recently raised a series B round of $17.5M backed by leading global investors including Vertex Ventures SE Asia & India, Fundamentum, and Elevation Capital. Why Join Us?
Exciting Problem
The way people shop online is changing. Users are tired of spending hours browsing humongous catalogs on eCommerce marketplaces just to find a single piece of apparel they like. They need curation, and they need trusted reviews - which is what Wishlink is bringing with the help of content creators. Wishlink is at the forefront of this change, enabling users to shop in an easier and more exciting way.
Immense Scale
In just 3 years of existence, Wishlink is used by over 900k users daily to discover and shop products online. This number has grown over 3x in the last 4 months.
Stellar Team
Wishlink is all about its people. Our business and engineering teams are young and energetic, come from stellar backgrounds, and are dedicated towards a common goal. Also, we have a LOT of fun! Growth Opportunity
We have grown remarkably in the last 4 months and are doing a monthly GMV of over Rs. 200cr. We are working with over 20,000 content creators and 250+ brands and eCommerce marketplaces including Amazon, Flipkart, Myntra, Nykaa, Ajio, H&M, Savana (Urbanic), Only, Vero Moda, Libas, Aurelia, Mama Earth, and many more.
Wishlink presents an exciting opportunity for you to contribute to and grow within the creator-enabled eCommerce space, have the chance to work at an emerging consumer-tech startup and be an integral part of this dynamic journey.
What would you be doing?
- Creator Lifecycle & Funnels
Own the end-to-end creator lifecycle: acquisition → activation → engagement → retention → drop-off → reactivation.
Improve funnel performance through product enhancements, automated journeys, behavioural nudges, and communication alignment.
Track and optimize KPIs like activation %, engagement depth, retention %, and business contribution.
- Gamification & Experience
Lead gamification initiatives that improve creator motivation, consistency, and habit formation.
Build scalable, outcome-driven frameworks tied to core business KPIs.
Drive awareness, adoption, and engagement for creator growth campaigns (rewards, contests, seasonal initiatives).
Build messaging, positioning, and execution plans that move creators to action.
Lead GTM strategy for all new brands added to Wishlink and for every new product feature.
Define narrative, segmentation, rollout strategy, and post-launch adoption tracking.
- Communication & Journey Alignment
Build clear, consistent messaging across push, WA, email, in-app, and product surfaces.
Ensure communication, product experience, and growth loops work together to drive funnel movement.
- Analytics, Reporting & Impact
Define KPIs, build dashboards, and analyse funnel performance.
Present insights and measurable business impact to stakeholders and leadership.
- Cross-Functional Leadership
Work closely with Product, Growth, CX, BI, Brand, and Creator teams.
Build processes, SLAs, and structures that streamline execution.
Mentor PMMs and contribute to the growth of the product marketing function.
What are we looking for?
If you are a content creator yourself or have worked closely in the social media space - we like you already :)
- 4+ years in Product Marketing, Growth, CRM, or Lifecycle Management.
- Strong understanding of user funnels, lifecycle journeys, creator psychology, and product-led marketing.
- Experience in building GTMs, improving funnels, running experiments, and driving measurable business outcomes.
- Solid analytical skills and familiarity with tools like, WebEngage/Clevertap, PowerBi, Coda, Asana or similar.
- Excellent communication, stakeholder management, and execution capabilities.
Perks and Benefits
We are committed to providing the best environment for you to thrive in. To help with this, we have the following benefits available for all our employees.
- Competitive Salary, Generous ESOPs, and Relocation Bonus
- Learning & Development Programs with a Dedicated Budget
- Company sponsored newsletters and books
- ChatGPT Subscription
- Regular Team Outings
- Discounted Health Plans & Gym Memberships
- Industry insights on growing your social media if you are a (aspiring) creator
Experience Wishlink
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