Associate, Influencer Management, Philippines

Role Summary

This role is within GOAT Agency, a leading brand within WPP Media, where you will be instrumental in driving the development of content/influencer marketing business as a form of service or product for clients as well as a tool to support the growth of digital business for WPP Media agencies.

Responsibilities of the role:

Campaign Delivery 

• Assume ownership of on time, in full delivery of influencer marketing campaigns, ensuring SLA followed by clients
• Liaising with KOL Planning executive to understand the approved KOL content plan
• Liaise with KOL to discuss KOL briefing, collaborating with creator to enrich KOL idea and ensure each creator abides by approved KOL content plan, pricing, SOW and timelines
• Liaise directly with KOL to ensure right pricing and performance calculation
• Expand the brand’s inventory by identifying new KOL names relevant to the brand’s campaign objectives
• KOL profile vetting and brand safety check, ensuring 100% brand safe and KOL profile vetted for all campaigns
• Liaise with Trading lead to determine effectiveness of cost / cost benchmark
• Develop KOL performance sheet once KOL has posted all content

Campaign Management 

• Monitor daily/ weekly/ monthly campaign performance, updating campaign performance report regularly
• Monitor daily creator content, if implementation is following aligned and approved KOL brief
• Ensuring creator content is posted aligned with approved KOL brief
• Liaise with client on KOL content approval, driving quality checks on details following brief and client directions

Relationship Management 

• Build Relationships with influencers to ensure smooth workflow and brand relationship
• Update GOAT database on performance/campaign benchmarks
• Liaise with Trading lead to determine effectiveness of cost / cost benchmark
• Monitor daily/ weekly/ monthly campaign performance, updating campaign performance report as needed
• Update GOAT database on performance/campaign benchmarks
• Update campaign tracking performance sheet and submit on a daily / weekly basis

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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