About YAAS:
Most brands rent their distribution - through performance marketing, influencers, or something they don’t own. At YAAS, we help brands build distribution they do own.
We do this by building and managing organic media IPs on Instagram and YouTube for them, end-to-end. From deciding what the IP should be and who it should serve, to branding, topics, scripting, presenting, production, editing and channel growth - we assemble dedicated teams that build these IPs like long-term media assets for brands.
Today, YAAS is a team of 300+ people building 100+ channels that collectively generate over a billion views every month. We work with brands like Coca Cola, Zerodha, Zoho, Vodafone-Idea, one8, Nothing, and a lot more.
We believe every brand will need to own its distribution - either by force or by choice. Our goal is to build the media infrastructure that makes that possible.
The Role:
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