Social & Creator Marketing Strategist

About the Position

We are looking for a creative and hands-on Social & Creator Marketing Strategist to scale NaturaleBio’s social media, content and creator ecosystem across global and local-market profiles.

You will own the end-to-end strategy and execution, from content creation and creator partnerships to UGC, community management and reporting, leveraging AI to scale content production while maintaining brand consistency.

Reporting to the Brand Marketing Lead, you will work closely with the wider Brand Marketing team and local-market stakeholders.

How you will contribute

As a member of this team you will

• Own the social media strategy, defining channel priorities, content pillars and formats.

• Manage the global content calendar and selected local profiles, aligning content with campaigns and seasonal moments.

• Create, film and edit in-house content.

• Build a scalable content engine combining brand-owned content, UGC and creator-led storytelling.

• Own creator marketing end to end, from strategy, outreach and briefing to relationship management and reporting.

• Develop micro-influencer and brand ambassador programmes, including recurring collaborations and incentive models.

• Coordinate campaign logistics, product seeding, timelines, approvals, usage rights and asset management.

• Manage the UGC pipeline, ensuring content is reviewed, organised and ready for publishing or reuse.

• Manage community engagement and identify relevant audience insights.

• Track social, creator and UGC performance, reporting on KPIs and identifying optimisation opportunities.

• Leverage AI tools to scale content ideation, production and repurposing while maintaining quality and brand consistency.

• Monitor platform trends and test new formats and tools to improve reach, engagement and efficiency.

• Collaborate with the Brand Marketing Lead, wider marketing and product teams to align content with brand strategy and business priorities.

Who will thrive in this role

• 4–5 years of experience in social media strategy, content strategy and creator marketing, ideally in FMCG or consumer brands.

• Experience working with international brands or across multiple markets.

• Strong knowledge of Instagram, TikTok, creator ecosystems and emerging content trends.

• Strategic thinker with hands-on content creation and video editing skills.

• Experience managing influencer campaigns and UGC programmes end to end.

• Ability to develop scalable micro-influencer and brand ambassador programmes.

• Strong curiosity about AI tools and their application to content creation and workflow optimisation.

• Highly organised and autonomous, with strong project management, communication and copywriting skills.

• Data-driven mindset, using performance insights to optimise content.

• Excellent spoken and written English (C1); German is a plus.

YABA’s team commitment

We are YABA, the lifelong well-being curator. Pioneering a new era of thriving longevity, to not only live longer but also better. We combine health and pleasure through a holistic approach to quality and growth.

Our people and culture are our strength. We value care, curiosity, eagerness, and joy. Every voice matters, fostering teamwork and supportive relationships. Challenges fuel growth, and open collaboration drives the best results. Inspired by our Mediterranean roots, we embrace a balanced, joyful life and prioritize well-being.

What will the interview process look like

We try to keep it simple. Often recruiting processes are intransparent, long and complicated operations. At YABA, we want to attract the best talents by creating a simple and transparent recruiting process that is aligned with our company culture.

We will try to ensure you have a maximum of 3 interactions with us:

• People & Culture Screening

• Technical Interview with our team members

• Interview with Leader

Why you'll love working at Yaba

• People-First Culture At YABA, people are at the heart of everything we do. We’re building a place where you can thrive, feel valued, and have a real impact.

• Time to Recharge Enjoy 25 vacation days each year to rest, explore, or spend time with loved ones.

• Smart Compensation Access tax-advantaged flexible retribution, allowing you to personalize your compensation package with benefits that fit your lifestyle.

• Work-Life Harmony We trust you to do your best work your way—with flexible hours and the option to work hybrid.

• Birthday Off Celebrate your special day your way—with a day off during your birthday month.