Assistant Area Sales Manager(Andhra Pradesh)

<div><strong>Area Sales Manager – Modern Trade (Andhra Pradesh)</strong></div><div><strong>About Us</strong></div><div>YogaBar, now a part of ITC Limited, is one of India’s leading nutrition-led food brands headquartered in Bangalore. Built with the mission of making the country eat healthier, YogaBar has established itself as a trusted brand known for honest food labels, balanced nutrition, and great-tasting healthy products.</div><div>At YogaBar, we believe healthy food should never come at the cost of taste.

That’s why we focus on creating products with clean ingredients and without unnecessary additives or junk ingredients.</div><div>Backed by the scale and strength of ITC Limited, we are continuing to expand our presence across the country and accelerate our growth journey.</div><div><br></div><div><strong>Role Overview</strong></div><div>We are looking for a highly driven and entrepreneurial Area Sales Manager – Modern Trade to manage and grow across andhra Pradesh.

The role

requires strong business acumen, relationship management, execution excellence, and an in-depth understanding of the Modern Trade ecosystem within the Food/FMCG industry.</div><div>The incumbent will be responsible for driving sales growth, ensuring strong in-store execution, managing key account relationships, and collaborating with cross-functional teams to achieve business objectives within the assigned territory.</div><div><br></div><div><strong>Key Responsibilities</strong></div><ul style="margin-top:0cm;" type="disc"><li>Manage and drive business across assigned Modern Trade chains including Reliance Retail, DMart, More Retail, Spencer’s, Star Bazaar, Lulu etc.</li><li>Drive achievement of sales KPIs including primary sales, secondary sales, range selling, visibility, and off-take growth</li><li>Build and maintain strong relationships with category managers, buyers, distributors, and store teams</li><li>Ensure effective execution of promotions, activations, visibility campaigns, merchandising initiatives, and new product launches</li><li>Drive distribution expansion and improve product availability across Modern Trade outlets in the assigned region</li><li>Monitor stock availability, replenishment cycles, fill rates, and inventory health across accounts</li><li>Conduct regular market visits to ensure execution excellence and identify business growth opportunities</li><li>Analyze sales performance, generate business insights, and present account-level reviews to internal stakeholders</li><li>Collaborate closely with supply chain, marketing, finance, and distributor teams to ensure seamless execution</li><li>Track competitor activities, pricing, promotions, and market trends to strengthen business performance</li><li>Ensure adherence to business hygiene processes and operational efficiency across accounts</li></ul><div><strong>Ideal Candidate</strong></div><ul style="margin-top:0cm;" type="disc"><li>1-5 years of experience in Modern Trade within the Food or FMCG industry</li><li>Candidates currently working in Modern Trade roles programs within FMCG companies will be preferred</li><li>Strong understanding of Modern Trade operations and sales execution</li><li>Prior experience handling Modern Trade chains in Andhra Pradesh will be preferred</li><li>Excellent communication, negotiation, and stakeholder management skills</li><li>Strong analytical and problem-solving abilities</li><li>Proficiency in MS Excel and sales reporting</li><li>Ability to thrive in a fast-paced and target-driven environment</li></ul><div><strong>What We Offer</strong></div><ul style="margin-top:0cm;" type="disc"><li>Opportunity to work with one of India’s leading health-food brands, now backed by ITC Limited</li><li>High ownership and autonomy in a fast-growing business environment</li><li>Dynamic and collaborative work culture focused on innovation and growth</li><li>Exposure to large-scale Modern Trade operations and business strategy</li><li>Continuous learning and career growth opportunities</li><li>And of course - plenty of healthy and delicious snacks!</li></ul>