Influencer Marketing

<h1>Influencer Marketing Executive</h1><div><strong>Location:</strong> Bangalore<br><strong>Department:</strong> Marketing<br><strong>Experience:</strong> 2–3 years<br><strong>Industry:</strong> FMCG / D2C / Food & Beverage / Consumer Brands<br><strong>Work Mode:</strong> Work from Office</div><h2>About Yogabar</h2><div>Yogabar is a modern Indian health-food brand focused on making healthy eating more convenient, accessible, and exciting.

As we continue to grow across D2C, E-commerce, Quick Commerce, Modern Trade and General Trade, we are looking for an Influencer Marketing Executive to strengthen our creator ecosystem and drive meaningful consumer engagement.</div><h2>Role Overview</h2><div>We are looking for an <strong>Influencer Marketing Executive</strong> who can independently manage influencer campaigns end-to-end — from identifying the right creators and negotiating commercials to coordinating execution, tracking performance and building long-term influencer relationships.</div><div>The ideal candidate should have a strong understanding of <strong>social media, creator trends and influencer marketing</strong>, along with the ability to manage multiple campaigns in a fast-paced environment.</div><h2>Key Responsibilities</h2><h3>Influencer Strategy & Campaign Execution</h3><ul><li>Plan and execute influencer marketing campaigns aligned with Yogabar's brand and business objectives.</li><li>Identify and shortlist relevant influencers and creators across Instagram, YouTube and other relevant platforms.</li><li>Build creator strategies based on campaign objectives, target audience, category and budget.</li><li>Manage influencer campaigns from briefing to content approval, publishing and reporting.</li><li>Ensure all deliverables are executed within timelines and agreed campaign guidelines.</li></ul><h3>Influencer Management</h3><ul><li>Build and maintain strong relationships with influencers and content creators.</li><li>Coordinate directly with creators for campaign requirements, briefs, deliverables and timelines.</li><li>Negotiate influencer commercials, deliverables and usage rights within approved budgets.</li><li>Manage multiple influencer engagements simultaneously and ensure timely follow-ups.</li><li>Maintain a database of relevant creators and continuously identify new and emerging talent.</li></ul><h3>Agency Management</h3><ul><li>Coordinate with influencer marketing agencies for campaign planning and execution.</li><li>Share campaign briefs, budgets and requirements with agencies.</li><li>Evaluate agency proposals and creator recommendations.</li><li>Ensure agencies deliver campaigns as per agreed timelines, commercials and quality standards.</li></ul><h3>Content & Brand Alignment</h3><ul><li>Work closely with the Brand and Creative teams to develop influencer briefs and campaign concepts.</li><li>Ensure influencer content is aligned with Yogabar's brand tone, messaging and guidelines while retaining creator authenticity.</li><li>Review and coordinate content approvals with internal stakeholders and creators.</li><li>Identify opportunities to repurpose high-performing influencer content across Yogabar's digital channels.</li></ul><h3>Performance & Reporting</h3><ul><li>Track campaign performance and prepare post-campaign reports.</li><li>Monitor metrics such as reach, impressions, engagement, views, clicks, conversions and cost efficiency.</li><li>Analyse creator and campaign performance to identify what works and optimise future campaigns.</li><li>Maintain accurate influencer trackers, campaign records and budget sheets.</li><li>Share key learnings and recommendations with the marketing team.</li></ul><h3>Trend & Competitor Tracking</h3><ul><li>Stay updated on emerging creators, influencer trends, formats and social media platforms.</li><li>Track competitor influencer campaigns and identify relevant opportunities for Yogabar.</li><li>Identify new creator communities, content formats, and partnerships that can help increase brand awareness and engagement.</li></ul><h2>What We're Looking For</h2><ul><li><strong>2–3 years of experience</strong> in Influencer Marketing, Creator Marketing, Digital Marketing or Social Media Marketing.</li><li>Prior experience working with influencers/creators, agencies, or consumer brands is preferred.</li><li>Strong understanding of Instagram, YouTube, and the broader creator ecosystem.</li><li>Experience in influencer identification, campaign management and commercial negotiations.</li><li>Strong communication, coordination and relationship-management skills.</li><li>Ability to manage multiple campaigns and stakeholders simultaneously.</li><li>Strong organisational skills and attention to detail.</li><li>Comfortable working with Excel/Google Sheets and campaign trackers.</li><li>Ability to analyse campaign performance and derive actionable insights.</li><li>Proactive, creative and commercially aware with a strong understanding of current social media trends.</li></ul><h2>Good to Have</h2><ul><li>Experience in <strong>FMCG, Food & Beverage, Health & Wellness, Nutrition or D2C</strong>.</li><li>Experience working with influencer marketing agencies.</li><li>Exposure to affiliate/influencer-led sales campaigns.</li><li>Understanding of influencer whitelisting, paid amplification, and content usage rights.</li><li>Experience with influencer marketing platforms or creator discovery tools.</li><li>Strong network of relevant creators across lifestyle, fitness, food, wellness and nutrition categories.</li></ul><h2>Why Yogabar?</h2><ul><li>Work with a fast-growing Indian consumer brand.</li><li>Build and manage a diverse creator ecosystem across multiple categories.</li><li>Get hands-on exposure to Brand, Digital, D2C, and E-commerce marketing.</li><li>Opportunity to own influencer campaigns and directly contribute to brand growth.</li><li>Work in a fast-paced environment where creativity, experimentation, and new ideas are encouraged.</li></ul>