<div><strong>Manager – D2C Website Growth &amp; Performance Marketing</strong><br><br> <strong>Who We Are:</strong><br>Yoga Bar is a Bangalore-based health-food brand on a mission to make the country eat healthier. As part of the ITC ecosystem, we are scaling rapidly across all channels.<br>We’re looking for a hands-on, data-driven Associate – D2C Website Growth &amp; Performance Marketing who can take ownership of the Yoga Bar website as a business and growth channel.<br><br><strong>What You Will Work On:</strong><br>
- Build and scale performance marketing for Yoga Bar’s D2C website.<br>
- Drive profitable customer acquisition while continuously improving ROAS, CAC, LTV and payback periods.<br>
- Scale existing acquisition channels while identifying and unlocking new customer acquisition opportunities.<br>
- Build data-driven experimentation frameworks to improve campaign performance and marketing efficiency.<br>
- Develop repeatable performance marketing playbooks for product launches, campaigns and new market opportunities.<br>
- Work closely with the Brand, Creative, E-commerce and CRM teams to build a strong and consistent customer acquisition funnel. What You'll Own<br>
- End-to-end ownership of paid acquisition across Meta, Google and other relevant high-impact channels.<br>
- Own the performance marketing P&amp;L;, with accountability for acquisition efficiency, contribution margin, payback and long-term profitability.<br>
- Drive budget planning, forecasting, attribution analysis and channel performance optimisation.<br>
- Track and optimise key metrics including ROAS, CAC, LTV, CVR, AOV, contribution margin and payback period.<br>
- Build a strong culture of experimentation, analytics, automation and execution.<br>
- Work with creative teams to develop and test performance-led ad creatives, messaging and landing pages.<br>
- Analyse customer and campaign data to identify opportunities for improving conversion and customer lifetime value.<br>
- Continuously test new audiences, creatives, offers, campaigns and acquisition strategies.<br>
- Monitor competitors and category trends to identify new growth opportunities for Yoga Bar’s D2C business.<br><br><strong>What We're Looking For:</strong><br>
- 2–4 years of experience in performance marketing, D2C growth, digital marketing or a similar role.<br>
- Hands-on experience managing Meta Ads, Google Ads and other paid acquisition channels.
- Experience working on D2C/FMCG/consumer brands is strongly preferred.<br>
- Strong understanding of ROAS, CAC, LTV, contribution margin, payback and conversion funnels.<br>
- Strong analytical skills with the ability to translate data into actionable business decisions.
- Experience working with GA4, Excel/Google Sheets and marketing analytics tools.<br>
- Strong understanding of the complete acquisition fi website fi conversion fi repeat purchase funnel.<br>
- Comfortable managing budgets and taking ownership of business outcomes rather than just campaign execution.<br>
- Ability to work in a fast-paced, high-growth environment with a strong bias towards experimentation and execution. Good to Have<br>
- Experience managing performance marketing for an FMCG, food, health, beauty or other consumer D2C brand.<br>
- Experience with Shopify / Shopify Plus.<br>
- Exposure to CRO, A/B testing and landing-page optimisation.<br>
- Experience working with CRM/retention teams to improve repeat purchases and LTV.<br>
- Experience working with performance marketing agencies or external partners.<br><br><strong>Role Details</strong><br>Designation- Associate – D2C Website Growth &amp; Performance Marketing<br>Experience- 2–4 years</div><div>Location- Bangalore</div><div>Work Mode- Work from Office</div>
