<div>National Key Account Manager - Modern Trade<br><br>Who We Are:<br>We are a Bangalore based health-food brand. We are one of the most recognized nutrition led food brands in the<br>country. We are purpose-driven and on a mission to make the country eat healthier.<br>We believe in honest food labels and balanced nutrition. We take the harder route and make our products tasty<br>without loading them up with junk ingredients. We do it because we all truly believe in our mission.<br>The company is founded by sisters Anindita and Suhasini Sampath (LBS, Wharton, IIM-C, and BITS Pilani). Yogabar<br>has been nominated as one of the top women-led Indian startups by various publications.<br>We are venture-capital funded and our institutional investors include SAIF Partners and Fireside ventures. We also<br>have several distinguished industry leaders as investors and active members of our board.<br>ITC hasrecently announced a strategic investment in Yogabar.</div><div><br>What we offer:<br>We have an aggressive, fast-paced, and mission oriented culture. We promise significant autonomy and room for<br>experimenting.<br>Our culture is centered on respect, innovation and growth.<br>We offer the same (if not better) perks that everyone else offers. Though some have claimed that they are likelier to<br>eat healthier and live longer because of their association with us.<br>We advise that you judge the authenticity ofsuch claims with a pinch of low-sodium Himalayan Pink Salt.<br>Also, lots of free yummy food. That your doctor, nutritionist, and mum would approve of.</div><div><br>Key Responsibilities<br>Business Growth &amp; Account Management<br>
- Drive sales growth across national and regional Modern Trade accounts.<br>
- Own the business relationship with key retail partners such as Reliance, DMart, More, Spencer’s, Star Bazaar, Nature’s<br>Basket, etc.<br>
- Develop and execute annual business plans / joint business plans (JBP) with key accounts.<br>
- Identify growth opportunities through assortment expansion, promotions, visibility, and new store onboarding.<br>Sales Planning &amp; Execution<br>
- Deliver sales KPIs including monthly billing, secondary sales, range selling, visibility, and off-take growth.<br>
- Ensure achievement of account-wise revenue, volume, and profitability targets.<br>
- Track sales performance and drive corrective actions to close gaps.<br>Modern Trade Operations &amp; Visibility<br>
- Ensure strong in-store execution across key accounts including:<br>o Product listings<br>o Shelf placement<br>o Secondary visibility<br>o Promotions and activations<br>o New product launches<br>
- Work closely with merchandising / field teams to ensure execution excellence in stores.<br>Promotions, Activations &amp; Trade Marketing<br>
- Plan and execute BTL activations, promotions, sampling, and in-store campaigns in collaboration with internal teams.<br>
- Evaluate promotion effectiveness and optimize spends for better ROI.<br>
- Support seasonal and category-led campaigns across accounts.<br>Commercials &amp; Business Hygiene<br>
- Lead commercial negotiations with key accounts including:<br>o Margins<br>o Listing fees<br>o Trade spends<br>o Promotion budgets<br>o Payment terms<br>
- Ensure smooth business hygiene across:<br>o Claims submission and closure<br>o Distributor alignment<br>o Outstanding collections / overdue management<br>o Account reconciliation<br>o Trade scheme execution<br>Cross-Functional Stakeholder Management<br>
- Coordinate with internal teams including:<br>o Supply Chain<br>o Finance<br>o Marketing<br>o Trade Marketing<br>o Operations<br>
- Ensure timely execution of launches, stock availability, promotions, and account deliverables.<br>Market Intelligence &amp; Reporting<br>
- Monitor competition, category trends, pricing, promotions, and market opportunities.<br>
- Share regular account performance updates, market feedback, and actionable insights with leadership.<br>
- Use data to drive strategic decisions and improve account productivity.<br>Ideal Candidate<br>
- Strong communication and negotiation skills<br>
- Good commercial and analytical understanding<br>
- Strong relationship management and stakeholder handling ability<br>
- High ownership with an execution-focused mindset<br>
- Ability to work in a fast-paced, growth-stage environment<br>
- Sound understanding of the Modern Trade ecosystem and retail dynamics<br>Preferred Experience<br>
- 1-3+ years of sales experience in FMCG / Food industry<br>
- Mandatory experience in Modern Trade / Key Accounts<br>
- Experience handling national or large regional key accounts<br>
- Prior experience in health food / packaged food / nutrition / snacking categories is a plus<br>
- Based in or willing to relocate to Bangalore</div><div><br>Why Join Us?<br>At Yogabar, you won’t just be managing accounts — you’ll be helping shape how healthier food reaches millions of consumers<br>across the country.<br>If you enjoy building businesses, solving problems, working with high ownership, and growing a purpose-led brand, this role<br>could be a great fit</div>
